Now 'Binance Alpha' has become one of the important channels for value discovery. The Verasity ($VRA) launched today is very special.

👉 Those who have engaged in 'advertising' business should know that the costs of advertising are enormous, often reaching tens of millions or even hundreds of millions.

Taking game advertising as an example, the advertising cost for Genshin Impact in the US region alone in 2024 will reach 1 billion USD. A significant portion of this cost is drained away by fraudulent advertising activation behaviors. How to filter out this fake volume?

Verasity @verasitytech specializes in this area, helping advertisers identify and filter out fraudulent ad traffic, paying only for real ad conversions.

Currently, it has violently rebounded by 30% since the opening, indicating that the project is quite strong. It seems that everything is just beginning?

1️⃣ Verasity's Professional Barrier

Verasity's PoV module has not only secured US Patent US 10956931B2 but has also passed the review of the China National Intellectual Property Administration, making it the world's first approved blockchain ad anti-fraud patent portfolio.

2️⃣ On-chain Real-time Verification

PoV completes over 200-dimensional fingerprint verification (including: browser fingerprint, device ID, completion rate, focus status, etc.) in milliseconds when an ad is displayed.

The hash is then written to the chain: both advertiser payments and creator distributions are settled based on this chain record, eliminating traditional black box statistics and post-transaction log tampering. Each activation payment leaves an evidence chain on the blockchain.

3️⃣ Machine Learning Dynamic Evolution Anti-Bot Strategy

The model continues to learn and train, identifying the latest bot behaviors, forming a closed loop of 'learning → training → evolution', whereas most anti-fraud SaaS still rely on static rules.

💡 Worth mentioning:

Compared to other on-chain advertising projects, Verasity unifies 'verification-payment-incentive' and has already integrated with Amazon Ads and Google Ads.

Taking Google as an example, advertising revenue accounts for 80% of the company's total revenue, making ad income the most important revenue source for internet entities. The trend of bringing this business on-chain is unavoidable, and the market is large enough, so I am optimistic about Verasity's development prospects.

Finally, $VRA has been launched in the 'Binance Alpha Trading Competition'. Those who are still grinding can start trading now.

#BinanceAlphaNewLaunch #VRA