Binance Alpha Launches Verasity ($VRA), Quick Overview of Project Information

Verasity attempts to solve an old problem with blockchain technology: the difficulty of distinguishing genuine traffic in the advertising industry, as well as the long-standing imbalance of interests between advertisers and content creators.

In simple terms, Verasity has built a set of advertising infrastructure protocols, centered around 'genuinely verifiable ad exposure.' Its self-developed PoV (Proof of View) protocol has already obtained patent certification, which means that every viewing action can be verified on-chain, eliminating fraudulent clicks and bot traffic, saving advertisers a significant budget, and allowing quality creators to receive the income they deserve.

Verasity's technology has already been implemented in application scenarios such as esports and entertainment, covering hundreds of millions of users, and has partnerships with major companies like Google and Amazon. Its token $VRA serves as the fuel for ad settlement and is also an important tool for incentivizing ecosystem participants.

Specific use cases for the token:

▰ Staking rewards

▰ Ad verification rewards

▰ Governance voting

▰ DeFi integration

The use of $VRA goes far beyond traditional payment functions, building a sustainable on-chain advertising economic system. Currently, the price of $VRA is severely undervalued, with a high level of token control.

Verasity is launching on Binance Alpha today and also introducing a $VRA trading competition, distributing 960 million $VRA, with rewards worth $1.2 million. This is a pivotal exposure and value amplification for Verasity. With the increase in liquidity and market attention, $VRA is expected to enter a new growth phase.

The trust issues in the advertising industry have not been well addressed, and Verasity chooses to let on-chain data speak for itself.