#BTCvsETH 🔹 Institutions and Retail

More than 28% of Americans (≈ 65 million people) own crypto, and 67% of them plan to buy more in 2025.

Low transaction costs (~1.5%) make crypto attractive for retail investors.

🔹 Large-scale impact: merchants are switching to cryptocurrencies

Around 15,000 companies worldwide already accept crypto as payment; from Gucci and Nike to Apple and Best Buy.

Stablecoins allow retailers to avoid volatility, simplifying the integration of crypto payments into regular consumption.