Where to store data was previously a headache — storing on Ethereum is expensive; storing on smaller chains risks loss. Caldera partnered with Celestia, like finding a reliable warehouse owner: inexpensive and provides security.
An NFT platform calculated the costs: storing ten thousand images costs two hundred dollars a month on Ethereum, while on Celestia, just twenty bucks is enough. The money saved can be given back to users as benefits, leading to more users and increased activity on the chain, which in turn raises the Gas fees paid by ERA.