Binance Wallet collaborates with Four.Meme, launching the pump.fun style TGE token mechanism

Binance has just announced the launch of a new token sale mechanism on #BinanceWallet , in collaboration with the four.meme platform of BNB Chain. The bonding curve model (similar to pump.fun) will allow users to buy and sell tokens right from the TGE (token generation event) stage, officially operating from July 15, 2025.

Operating mechanism and risks

In this model, the token price will gradually increase according to the buying demand by $BNB . The initial tokens cannot be transferred but can be resold immediately during the event if there is a buyer. After the event ends, the tokens will be unlocked for free trading on Binance Alpha.

Binance asserts that the goal is to provide a fair and transparent price discovery process. However, the exchange also warns of significant price volatility risks and uncertain liquidity. Users need to hold Binance Alpha Points and BNB in their Binance Wallet, while adhering to purchase limits to participate.

This move comes just a few days after Pump.fun, the famous memecoin platform on Solana, completed an ICO round of 500 million USD worth of tokens #PUMP in just 13 minutes.