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The evolution of business strategy; what matters now?

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The origins of strategy can be traced back to roughly the 5th century BC when Sun Tzu wrote The Art of War on the importance of battle tactics and preparation. Over time, the concept of strategy evolved beyond military planning and was applied to other areas, including business. Although business and military strategies differ, the central premise stays the same: plans should be calculated and strategic to reduce damage and wasted resources.

Modern business strategy emerged as a practice in the 1960s. Today, strategy is a fundamental concept in business and describes the planning and executing of a long-term vision or goal. When hearing the words ‘business strategy,’ SWOT analysis, competitive advantages, innovation, improving customer support, planning meetings, and a whole lot more come to mind. In the evolution of business strategy, what matters the most now, and what drives the most results?