15 seconds, passing through your world

Lan Lao's "Big Ambition" flips Jay Chou on Spotify with 3 million monthly active listeners.

TikTok's popular music rarely exceeds 2 and a half minutes. In the era of algorithms, "Give Me a Song Time" has been compressed from 4 minutes to 15 seconds by the times. If it is longer, there will be no patience to listen to it.

These two days, Sun Ge was on the cover of "Asia Weekly", which reminded me of the "three seconds and five steps" principle of the media industry: when the user passes by, within a distance of five steps, it takes three seconds. If the user's attention is not captured, then this display is a failure.

Looking back at Sun Ge @justinsuntron's marketing, basically, people can remember explosive/conflicting topics in a few seconds and spread them automatically.

In the era of algorithms, on the basis of 3 seconds of attention capture, all content must be displayed to users in 15 seconds.

When reading tweets, if you are not attracted in the first 3 seconds, you will swipe away; if you read for 15 seconds and still don't understand what is said, you will not have the patience to finish reading and swipe away.

As @lizmoneyprinter observed:

Directly issuing CA/token names is the fastest,

directly packaging data to tell the reason to buy is the fastest, rather than patiently researching/creating fundamentals.

This will appear:

If 3 seconds or 15 seconds can't attract, just use the number to fill the screen, and the same AI-style content rapes your attention;

Marketing that can mobilize community emotions, set the pace, and stir up trouble is more valuable.

I hope your 15 seconds can pass through my world.

I also hope to have a few minutes, and I am willing to exchange every second of it for a year.