Binance founder Changpeng “CZ” Zhao’s family office, YZi Labs, is backing a new BNB-focused treasury company that plans to go public on a major U.S. exchange, marking a major push to bring institutional capital into the BNB ecosystem.
Announced Wednesday, the initiative is being led by 10X Capital, with Galaxy Digital co-founder David Namdar tapped as CEO of the new BNB Treasury Company. The firm will accumulate and hold large amounts of BNB — the native token of Binance and BNB Chain — giving traditional investors a regulated vehicle for BNB exposure.
“$BNB Chain is one of the most widely adopted blockchain ecosystems,” said Ella Zhang, head of YZi Labs. “Expanding institutional access can deliver meaningful benefits to the broader public.”
The company joins a growing trend of public entities stockpiling digital assets. While Bitcoin remains the favorite among corporates, BNB is gaining momentum. Nasdaq-listed Nano Labs recently disclosed plans to purchase up to $1 billion in BNB, and other firms — including Singapore’s Trident Digital and China’s Webus — are turning to altcoins like XRP.
According to Forbes, CZ and Binance collectively control nearly 96% of BNB’s circulating supply, with CZ alone holding roughly 94 million tokens — now valued around $63 billion. While CZ is barred from managing Binance under a U.S. legal settlement, he remains its largest shareholder.
10X Capital’s CEO Hans Thomas said the move aims to bridge the gap for U.S. investors seeking exposure to one of the most active blockchain networks globally.
The BNB Treasury Company expects to finalize its financing round in the coming weeks, with more BNB treasury vehicles reportedly in the pipeline. CZ noted via X, “There are over 30+ teams that want to do a BNB treasury public company.”
