Those investing in cryptocurrencies in Brazil inevitably know Binance, currently the largest exchange in the world in terms of traded volume and product variety.
To understand how it positions itself against local options, we compared each step of the user experience with Mercado Bitcoin (MB) — a national platform founded in 2013 and considered a veteran among Brazilian exchanges.
Next, you will check what we discovered in practical tests of navigation, deposits, asset purchases, and passive income features, always putting Binance in the foreground and indicating, point by point, where MB approaches or distances itself.
Interface and main navigation: Binance vs Mercado Bitcoin
Upon opening the Binance app, users encounter a highly customizable home screen: draggable widgets show total balance, quick access to OTC, Earn, and Square, as well as dynamic banners with offers and news. The main navigation also follows a bottom menu of four tabs (Home, Markets, Trades, and Wallet), but the ability to rearrange shortcuts and choose which widgets to display provides control that pleases those who need to monitor multiple products simultaneously.
At Mercado Bitcoin (MB), the first impression is one of simplicity: the fixed bottom menu brings Home, Products, Wealth, and Account, with direct shortcuts to 'Deposit', 'Buy', and 'Passive Income'. For beginner investors, this streamlined structure accelerates learning, keeping everything well categorized and without distractions.
Summary: Binance stands out for advanced customization and the profusion of widgets right on the home screen, benefiting users managing multiple strategies. MB, on the other hand, favors clean and intuitive navigation, ideal for those seeking practicality from the first access.
Deposits in BRL (Pix): Binance vs Mercado Bitcoin
At Binance, the process of depositing in reais is simple, fast, and flexible. Users can choose between instant Pix with no fees, credit/debit card, as well as the option to buy via P2P, which expands possibilities for those preferring alternative methods. This variety makes the experience smoother and compatible with different user profiles, including those using external wallets or desiring flexibility in the source of funds. For this test, we did a Pix and received it within minutes, without any deposit fees.
At Mercado Bitcoin, our test was also conducted via Pix, and the procedure worked well with no fees charged. The app correctly guides about the need for the transfer to come from a bank account with the same registered CPF — a good security practice.
However, MB only offers Pix and TED as deposit methods, with no support for card or P2P, which limits possibilities for those seeking more autonomy.
Summary: Binance stands out for its wide range of deposit methods and integration with external wallets. Mercado Bitcoin delivers a secure and functional experience with Pix but falls short in terms of options.
Purchase of cryptocurrencies (test with SOL): Binance vs Mercado Bitcoin
To assess the real acquisition cost, we simulated the purchase of R$ 10 in Solana (SOL) on both platforms and recorded the results (images above).
Binance – Using the Converter function, the app quoted 1 SOL = R$ 807.70 and delivered 0.01226367 SOL without any transaction fee. The entire flow happens in just a few taps.
Mercado Bitcoin (MB) – In the simplified purchase flow, the app presented 1 SOL ≈ R$ 823.00 and applied a fee of R$ 0.29, resulting in 0.01178736 SOL net for the same investment of R$ 10.
Summary: With the same amount, Binance delivered about 4% more SOL (0.01226367 SOL vs 0.01178736 SOL) thanks to the more favorable quotation and fee exemption, proving to be the financially more advantageous option for the investor.
Variety of products: Binance vs Mercado Bitcoin
Binance stands out for offering a complete ecosystem of products aimed at the crypto universe, with depth and sophistication. In addition to direct asset purchases, the platform provides tools such as Copy Trading, flexible and locked staking via Simple Earn, futures trading (in countries where permitted), as well as a complete token discovery hub with Binance Alpha, early launches via Megadrop, and integration with the Binance Wallet Web3, which allows users to maintain full control of their assets without the need for a seed phrase. These features position Binance as a global reference for those looking to explore the crypto sector in depth.
Mercado Bitcoin follows a broader proposal in terms of asset classes. Through the 'Products' tab, the exchange offers access not only to cryptocurrencies but also to investments in digital fixed income, Smart Baskets (which function as mini crypto ETFs), and a section for passive income with simple redemption. This approach is particularly attractive for Brazilian investors looking to diversify their portfolio while managing in reais within the same app.
Summary: Binance offers a more robust and specialized portfolio in the crypto universe, with products aimed at users seeking innovation, performance, and autonomy, with over 500 cryptocurrencies available for trading in the app. Mercado Bitcoin bets on multi-class diversification, mixing crypto with fixed income and thematic products, which may appeal to more conservative profiles. With this focus, the number of available cryptocurrencies is significantly lower than Binance.
Portfolio visualization: Binance vs Mercado Bitcoin
Binance offers a detailed view of the portfolio through the 'Wallet' tab, which separates balances into different sections: Spot, Earn, Funds, P2P, and Futures (when enabled). In addition to total amounts in reais and crypto, the app allows users to visualize the performance of each category and track the distribution by investment type. For those using multiple products on the platform, this segmentation brings clarity and strategic control — but may seem a bit too technical for beginners.
At Mercado Bitcoin, the visualization of the 'Wealth' tab is more direct. A simple circular chart shows the proportion between the balance in reais and in crypto assets, as well as highlighting the assets in the portfolio right below. This approach makes daily tracking more intuitive, especially for users seeking a quick overview of their resource allocation.
Summary: Binance provides a more technical and segmented visualization, ideal for users with complex strategies. Mercado Bitcoin, on the other hand, bets on simplicity and clarity, favoring those who value practicality in their daily operations.
Customer support: Binance vs Mercado Bitcoin
At Binance, customer support is structured in layers and operates 24 hours a day. The service starts with an intelligent bot, which recognizes open questions and also offers quick shortcuts for frequent actions, such as checking recent orders, deposit status, and solutions for authentication issues. An important differential is the direct access button to support on the home screen, in the upper right corner, which makes service more accessible. If the problem is not solved through automation, it is possible to be redirected to a human agent after an initial triage. The response is usually quick, and service is entirely in Portuguese.
At Mercado Bitcoin, the process proved less fluid and not very intuitive. When trying to access the support area via the app, it was necessary to enter the profile, go to help, and then perform a new exclusive login for the support area — separate from the main account. After this step, the only available option was to open a ticket via a form, without the possibility of real-time chat. This model ends up being inadequate for urgent situations or those requiring immediate resolution.
Summary: Binance offers structured, accessible, and continuous support, with 24h service, a visible button on the home screen, and the possibility of direct interaction with an attendant. In Mercado Bitcoin, the process is more bureaucratic, with no real-time support and requiring a separate login, which hinders the user experience in critical moments.
What Binance offers additionally
The lowest fees in the market: with just 0.10% (or less when paying with BNB), Binance allows for more cost-efficient crypto trading.
Advanced crypto product ecosystem: includes Simple Earn, flexible or fixed-term staking, Copy Trading, futures trading (in permitted regions), as well as P2P and margin.
Exclusive token launches via Megadrop: with integration to Binance Simple Earn and Binance Wallet.
Binance Alpha: dedicated environment for discovering promising early-stage projects.
Binance Wallet Web3: integrated self-custody wallet, no need for a seed phrase, and backup via 'Emergency Export'.
Highly customizable interface: with widgets, modular dashboards, and configurable shortcuts.
Robust customer support: 24h service, with direct access via button on the home, intelligent bot, and triage for human agents.
Unmatched catalog of assets: over 500 cryptocurrencies listed for trading, with high liquidity and a variety of pairs.
What Mercado Bitcoin does well
Simple and user-friendly interface for Brazilians: intuitive menus, navigation in Portuguese, and direct shortcuts to main functions.
Smart Baskets: thematic products that function as mini ETFs of crypto assets, facilitating diversification.
Investments in digital fixed income: income options in reais with defined terms and predictable returns.
Uncomplicated Passive Income: with popular tokens like ETH, CHZ, and NEAR, and the possibility of instant redemption.
Direct visualization of wealth: circular chart showing balance in reais vs crypto clearly.
Good entry point for beginners: with a simplified purchase process, accessible onboarding, and focus on basic security (like Pix with validated CPF).
Binance vs Mercado Bitcoin: which cryptocurrency exchange will you choose in 2025?
To facilitate your decision, we have gathered below a table with the main comparative points between the two exchanges. It summarizes the functionalities, advantages, and limitations of each platform:
Ease for beginners
Binance: Rich and customizable interface, but requires a learning curve
Mercado Bitcoin: Direct menus and accessible language in Portuguese
Trading fees
Binance: Starting at 0.10% (or less with BNB)
Mercado Bitcoin: 0.30% (taker) and 0.15% (maker)
Variety of assets
Binance: +500 cryptocurrencies listed
Mercado Bitcoin: ~150 crypto assets
Deposit methods
Binance: Pix, card, P2P
Mercado Bitcoin: Only Pix and TED
Purchase of crypto (test with SOL)
Binance: 0.01226 SOL for R$ 10 - MORE ADVANTAGEOUS!
Mercado Bitcoin: 0.01178 SOL for R$ 10 (quotation + fee)
Passive income / staking
Binance: Simple Earn, various tokens, terms and returns
Mercado Bitcoin: ETH, CHZ, NEAR with simple redemption
Portfolio visualization
Binance: Segmented (Spot, Earn, Funds, etc.) with technical charts
Mercado Bitcoin: Simple circular chart (R$ x crypto)
Customer support
Binance: 24h bot, button on home, human agent available
Mercado Bitcoin: Ticket via separate login, no real-time chat
Differentials
Binance: Megadrop, Alpha, Wallet Web3, futures, Copy Trading
Mercado Bitcoin: Smart Baskets, digital fixed income in reais
Binance continues to be the most comprehensive platform for those seeking lower trading fees, a catalog of over 500 assets, advanced trading tools, and a wide ecosystem (Megadrop, Binance Alpha, Wallet Web3). It is the natural choice for intermediate to professional investors seeking depth and continuous innovation.
Mercado Bitcoin, in turn, shines in simplicity: menus in Portuguese, Smart Baskets, digital fixed income, and easy staking make the experience inviting for those starting out or wanting to diversify in reais without complex interfaces.
Thus, you find the ideal exchange for your profile and maximize the return on your operations in 2025.
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