Welcome to read the OpenSea Digest, where we review the major news in NFT and Web3 this week.
Beeple's DIFFUSE CONTROL debuts at The Shed.
Digital art pioneer Beeple held the debut of his 12-week interactive exhibition titled "DIFFUSE CONTROL" at The Shed, a contemporary art center in Hudson Yards, New York City, on June 27.
The highlight of the exhibition is a dynamic sculpture that can generate visual effects created by AI in real-time, allowing visitors to collaborate with the system to shape the output, thus establishing a dynamic feedback loop between human input and machine learning.
Throughout the exhibition, selected images from renowned and emerging curators will evolve through AI machines, giving the audience a chance to witness the co-creation of art and algorithms.
Beeple's real name is Mike Winkelmann, known for his $69 million NFT sales and daily digital art series "EVERYDAYS." He continues to lead the intersection of digital media, culture, and blockchain-based art.
mmERCH and Meebits launched the chip-driven wearable wallet for the first time at NFT NYC.
New York-based fashion tech brand mmERCH is collaborating with voxel character project Meebits to launch a limited edition streetwear collection.
Supported by its proprietary Wearable Wallet™ technology, each product contains an NFC chip that allows users to check in at select locations in New York, earning digital artworks, XP tokens, and even a chance to win a unique Meebit NFT.
This launch marks the official return of mmERCH and will open early on June 25 during NFT NYC at 16b Orchard Street.
mmERCH founder and CEO Colby Mugrabi and Meebits CEO Sergito Silva stated that this collaboration is just the beginning of a more interconnected, gamified fashion experience that combines art, technology, and community.
Mugrabi stated in a statement shared with OpenSea: "We are excited to finally share our new vision of what connected products can bring to community building and fan engagement."
The launch event has now concluded, and the remaining products in the collection are available for purchase at the new mmERCH store.
With the rebound of crypto sports sponsorship, Ledger has signed a jersey deal with the Spurs.
Crypto wallet company Ledger has signed a multi-year sponsorship agreement with the San Antonio Spurs, which will start from the 2025 NBA draft, featuring the Ledger brand logo on the team's jerseys.
The company stated that this collaboration will help expand its influence in the United States and France, where Spurs star Victor Wembanyama has a large fan base.
The signing of this sponsorship agreement comes as cryptocurrency companies are once again ramping up sports spending. A recent report from sports marketing firm SportQuake shows that sponsorship spending has sharply declined since 2022 due to the collapse of FTX, which disrupted many high-profile partnerships, but sponsorship spending has increased by 20% this season, while jersey branding currently accounts for 37% of all cryptocurrency sports collaborations.
Cirque du Soleil partnered with The Sandbox to launch two interactive metaverse games.
Cirque du Soleil Entertainment Group is collaborating with the metaverse platform The Sandbox to create two interactive games inspired by its popular touring shows (Luzia) and (Mad Apple).
This collaboration will be a highlight of Alpha Season 6, a multi-week event during which Sandbox users can play new games, complete tasks, and earn NFT-based rewards using special passes. Previous Alpha seasons of The Sandbox featured interactive experiences developed in collaboration with brands such as Jurassic Park, Teletubbies, and Atari.
Players will be able to use Cirque du Soleil-themed virtual avatars, collectibles, and digital items across the platform, with tools from the Cirque du Soleil brand provided to creators to help them build their own virtual experiences, with a full preview during NFT.NYC.
Zora launches a token system for creators and social content.
On-chain social platform Zora has introduced a new token model that allows users to mint, buy, sell, and collect individual posts and creator profiles.
According to Zora co-founder Jacob Horne, the system includes two tokens: POST linked to CREATOR and CREATOR paired with ZORA.
NFT.NYC 2025 kicked off with billboard displays in Times Square.
As expected, NFT.NYC 2025 opened with digital art displayed on billboards in Times Square, showcasing community-created visuals, artists' masterpieces, and project promotions lighting up several large screens.
On June 25, thousands gathered early at the city's most famous screens to watch a loop of NFT artworks. This event has now become an annual highlight, marking the opening of the conference and kicking off a week of seminars, events, parties, and various activities that bring together artists, collectors, creators, founders, developers, and investors.
For many artists, seeing their work exhibited in such high-profile spaces remains an important milestone.
"I still remember the feeling of seeing my artwork for the first time in Times Square," AI collaborative artist Claire Silver wrote in a post about NFT.NYC 2021. "It was cold, and I couldn't feel it, watching the piece cycle back to me... I felt like I was floating."
Four years have passed, and these screens have not stopped, nor has the excitement of some of the earliest NFT fans.
Note: Mention of tokens is for informational purposes only and should not be considered financial or investment advice.
#NFT.NYC #Beeple #mmERCH #Ledger
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