mmERCH

Welcome to the OpenSea Digest, our recap of the biggest NFT and web3 news from the week.
mmERCH Launches “I Heart LA” Wildfire Recovery Fundraiser
Generative apparel company mmERCH led a three-day charity art sale that raised over 17 ETH (about $56,000) for families affected by the Los Angeles wildfires.
The casting, which runs from January 17 to 19, features seven unique pieces of art from Larva Labs founders Matt Hall and John Watkinson, as well as digital artist Grant Yun, CrypToadz creators Gremplin, Niceaunties, Chikai, ClownVamp, and Goyong.

What happens when you fuse a high-tech hoodie with the rarest of CryptoPunks? For Colby Mugrabi, founder and CEO of new fashion brand mmERCH, it’s a next-level luxury streetwear extravaganza that’s destined to impress web3’s most passionate collectors.
From September 25 to October 2, mmERCH will collaborate with Austrian crystal company Swarovski and digital artist Claire Silver to launch a series of hoodies inspired by Punk #8348, the only CryptoPunk to feature seven characteristics.

Luxury brands have been breaking new ground in the web3 space since 2019, when digital fashion brand The Fabricant partnered with blockchain game developer Dapper Labs to create the “first purely digital clothing” built on blockchain technology.
Since then, various iconic brands such as Louis Vuitton, Prada, and McLaren Automotive have experimented with emerging web3 technologies to pave the way for luxury NFTs. Even amid market volatility, high-end products remain one of the most suitable use cases for NFT technology due to their focus on rarity and inherent scarcity.