In the crypto world, where every click can be rewarded, the disappearance of familiar bonuses raises questions. Binance, the largest cryptocurrency exchange in the world, recently stopped awarding points for daily logins to the app. What lies behind this decision - and why could it be a step towards genuine education rather than a marketing game?
From gamification to awareness
Previously, daily logins to Binance earned users points that could be exchanged for discounts, NFTs, or participation in giveaways. This stimulated activity but did not necessarily promote an understanding of cryptocurrencies. The system resembled mechanics of mobile games: log in every day - get a reward. But in the long run, such approaches foster dependency rather than knowledge.
New focus: education and engagement
Binance is increasingly betting on educational initiatives. Projects like Binance Academy and the 'Crypto School' with NFT certificates for completing courses aim to ensure that users not only access the app but truly understand how blockchain works, what DeFi is, and how to assess risks. This is not just a shift in strategy - it's a shift in philosophy: from marketing to mission.
Why this is important
In an environment of increasing regulation and scrutiny of the crypto market, exchanges need to demonstrate maturity. The removal of 'behavioral hooks' like daily bonuses is a signal: Binance wants to see users not as gamers, but as conscious participants in the ecosystem.