HODLing is a strategy based on belief in the long-term growth of an asset. I evaluate tokens based on several criteria: fundamental value (e.g., uniqueness of technology, real-world application), sustainable tokenomics, the project team, and an active community. It is also important to have strategic partnerships and transparency. A good candidate for HODL is one that will survive the 'crypto winter'.
When to take profits? When the asset reaches the target level, market conditions change, or a strong alternative appears. Partial profit-taking is a compromise between greed and discipline.