The world's first AI-driven game generation engine Redbrick (token $BRIC) will launch on Binance Alpha on June 21, 2025, at 10:00 UTC, and will also be listed on multiple exchanges including Bitget, Gate, and MEXC. This milestone event further consolidates Redbrick's leading position in web3 game creation, with its unique zero-coding threshold and 5-minute rapid deployment capability, which are redefining the boundaries of game development and monetization.
First-time projects launched on Binance Alpha often come with a halo, and Redbrick ($BRIC) being selected is certainly no coincidence. As the world's first AI-driven no-code game generation engine, Redbrick not only disrupts traditional game development models but also demonstrates strong bullish logic in terms of data, ecosystem, and capital. For investors, $BRIC is likely to become one of the most explosive assets in the web3 gaming sector in 2025.
Demand explosion: The scarcity of low-threshold creation + monetization
Traditional game development is costly and time-consuming, making it difficult for small and medium developers to break through. However, Redbrick's AI engine can generate playable 2D/3D games in 5 minutes and directly connect to monetization channels of more than ten mainstream public chains. This 'create and earn immediately' model precisely targets two incremental markets:
First, there are ordinary users eager to monetize side hustles (according to platform data, over 60% of the 5.8 million wallet users are non-professional developers);
Second, there are Web2 game studios seeking low-cost trial and error.
More importantly, Redbrick's 52 million game views and 78 million on-chain transactions prove that its economic model has been validated — users are willing to pay for AI-generated content. With the number of AI games on the platform exceeding 1,000 after the 2025 Q3 upgrade, the demand for $BRIC, as the only circulating token, will naturally rise with the expansion of the ecosystem.
Token economy: Multiple scenarios lock liquidity
$BRIC's value support goes far beyond the simple function of a 'gaming coin.' Within the Redbrick ecosystem, it simultaneously plays the role of:
Creation incentive fuel: Developers use BRIC to purchase AI generation quotas, promote games, or pay for on-chain deployment fees;
User behavior token: Players earn BRIC through games and spend it on items, NFT transactions, and exclusive content access;
Ecosystem governance credential: In future DAO governance, BRIC holders may receive protocol dividends and voting rights.
This design forms a closed loop of 'creation-consumption-repurchase.' Particularly noteworthy is the off-chain points redemption system set to launch in Q4 2025, which may trigger a large-scale conversion of points to BRIC — if 10% of the 3 million new wallet users (roadmap target) participate in the redemption, short-term buying pressure will be significant.
Capital layout: Implicit endorsement from giants
Although the Redbrick team is low-key, its partner list reveals the long-term ambitions of capital:
The technical cooperation with Samsung means that the underlying engine has passed hardware-level performance testing and may be pre-installed on mobile devices in the future;
Deep integration with BNB Chain, Solana, and over 10 public chains reflects the recognition of its traffic entrance position at the infrastructure level;
The endorsement from Abu Dhabi Hub71 and Google Accelerator hints at traditional capital's bet on the fusion of AI and Web3 scenarios.
Especially noteworthy is that Binance Alpha, as a 'potential project filter' of Binance Labs, has historically seen an average token growth of over 400% within three months of launching first-time projects (referencing 2024 data). $BRIC is uniquely positioned for this debut and has likely entered the key observation list of market makers.
Valuation anchor: An undervalued industry leader
Horizontal comparison with similar projects:
The traditional game platform Unity has a market cap of about $10 billion (2025 data), but lacks web3 monetization capability;
Web3 game platforms like Gala Games peaked at a market cap of $5 billion but have extremely high creation thresholds;
Redbrick's current valuation has yet to fully reflect the scarcity of its AI generation technology and the user base of 5.8 million.
If $5 million in platform revenue is achieved in 2026 Q1 (roadmap target), estimating at P/S = 20 (average multiple for web3 platforms), the fully diluted market cap could reach $100 million — representing several times the current price.
The uniqueness of Redbrick lies in the fact that it is neither pure AI concept hype nor a thin blockchain gaming platform, but it has validated the feasibility of 'AI-generated content + blockchain monetization' with real data. The $BRIC token, as the sole value carrier of the ecosystem, is likely to replicate the trends of gaming tokens like AXS in 2021 and BEAM in 2023 with the liquidity support from Binance. While most investors are still observing, early ecosystem participants may have quietly laid out their plans.
