Luxury Shake‑Up: Is Stellantis About to Lose Its Only Prestige Brand? ✨
Stellantis is reportedly evaluating a sale of Maserati as part of a sweeping reorganization of its 14-brand portfolio. The company retained McKinsey earlier this year to assess the fallout from U.S. tariffs on its premium marques, and potential divestment of Maserati is now on the table—even as Stellantis publicly insists, “Respectfully, Maserati is not for sale”.
The luxury brand has faced serious headwinds: sales plunged over 50% in 2024, down to just 11,300 units, with a staggering €260 million operating loss (~$298 million) last year. With no fresh models due until at least 2027–28 and a business plan still pending, several board members doubt Maserati’s long-term sustainability. Others, however, argue that surrendering their sole prestige marque would severely harm Stellantis’s market positioning.
As Stellantis prepares to welcome new CEO Antonio Filosa on June 23, the clock is ticking. The board reportedly remains divided: some favor streamlining for improved margins, others fear a sale could erode brand prestige. Potential suitors? Chinese automakers, eager to snap up established luxury names, are being eyed.