#XSuperApp

Elon Musk to Transform Twitter into SuperApp ‘X’: From Messaging to Payments

Elon Musk, owner of Twitter, is rebranding the platform as “X,” aiming to create a superapp that combines communication and financial services. Leveraging Twitter’s infrastructure, “X” will offer fintech features like payments and banking, with a launch expected by the end of 2023.

Musk announced the logo change to “X” as part of his vision to build an “app for everything.” The X app, integrating Twitter’s framework with x.com, will enable users to communicate, access multimedia, and manage their financial world.

Twitter CEO Linda Yaccarino confirmed that X will include fintech capabilities such as peer-to-peer transactions and savings accounts. A superapp, like China’s WeChat, is an all-in-one platform for messaging, payments, and other financial services.

Context: Twitter has secured payment licenses in three U.S. states, a key step in Musk’s strategy to diversify revenue. The platform’s Twitter Payments service is set to roll out by the end of 2023, enhancing user features and financial offerings.