Elon Musk continues the transformation of X into a multifunctional super app, inspired by examples from Asia. This week, Linda Yaccarino, CEO of the platform, announced the upcoming introduction of integrated trading and investment services. Such a major strategic shift could redefine everyday financial use cases while bringing X closer to Musk's long-held ambition: to become a comprehensive ecosystem combining social networking, payments, and financial services at the heart of the rapidly evolving digital landscape.

X Money: The Shift of Fintech Becomes Clearer

While Elon Musk has confirmed an unprecedented shift with the upcoming launch of X Money, Linda Yaccarino, CEO of X, announced a major step forward in the transformation of this platform at a seminar at the Cannes Lions festival: "Soon, you will be able to manage your entire financial life on this platform," she declared.

According to her, X will soon allow users to make investments and financial transactions directly from the app. This announcement reinforces Musk's ambition to transform X into a Western super app similar to WeChat.

Several features have been developed or integrated into the platform, supported by strategic partnerships. Here are the key points to note:

  • The creation of "X Money", a digital wallet solution set to launch in early 2025;

  • Partnership with Visa aimed at supporting peer-to-peer (P2P) payments;

  • Announced goals: to enable value storage, payments to creators, pay-per-view (PPV) content purchases, and transfers between users;

  • Strategic position: X envisions itself as a centralized financial hub, far beyond its original social DNA;

  • Conceptual proximity to WeChat, clearly referenced by Yaccarino to illustrate the vision of an all-in-one platform.

Refocusing X on this financial use case marks a significant turning point in the platform’s development. After rebranding, expanding the business model, and exploring new monetization channels, X is now taking another step by asserting itself as an emerging social fintech company.

A Reasonable Expansion... Towards Cryptocurrency?

In her speech, Linda Yaccarino did not mention cryptocurrency. However, Elon Musk's past in this field indeed makes us consider integrating them into X in the future.

This entrepreneur is famously associated with the cryptocurrency universe, particularly through his public support for Dogecoin, and the fact that his company Tesla currently holds 11,500 bitcoins, worth about $1.2 billion. This closeness fuels the idea that the planned financial services on X could soon involve these assets.

At this stage, no official confirmation has been made. However, there are many weak signals. The structure of X Money, combined with the 'all-in-one' direction supported by Musk, opens the door for future cryptocurrency support. Especially since the cryptocurrency ecosystem is still seeking a reliable bridge between social networks and payment services, a niche market that X could potentially fill.

If this direction is confirmed, it could reposition X as a hybrid company at the intersection of fintech and cryptocurrency, capable of competing with applications like Robinhood or Revolut. At the same time, this could raise questions about regulation, particularly regarding financial data management, anti-money laundering efforts, or compatibility with banking licensing regimes.

In any case, this initiative, X's vision for cryptocurrency, and its ambition for instant payments place X at the center of discussions about the future of integrated financial applications and could have a lasting impact on the strategies of other giant digital companies. #XSuperApp