The #X超级应用转型 X platform (formerly Twitter) is accelerating its transformation into a super app, aiming to create a comprehensive digital platform that integrates communication, payment, shopping, and entertainment. Here are its related initiatives for the transformation:
• In terms of financial services: It will launch investment and trading functions, allowing users to directly manage personal finances on the platform, including transfers, investments, and trading operations. Later this year, it plans to partner with Visa to launch the digital wallet and peer-to-peer payment service 'X Money', and explore launching its own credit or debit card.
• In terms of communication features: It will upgrade the private messaging function, introducing X - Chat, where paid users can experience a beta version with features such as encrypted chat, disappearing messages, upgraded file sharing, and group chat password locks.
• In terms of content and e-commerce: It will launch a content revenue-sharing program to attract creators and increase quality content; in certain markets, it will introduce live shopping features, combining social interaction with e-commerce shopping; plans to launch a television application for smart TVs, transforming into a video platform.