Elon Musk’s social media platform, X, is set to expand its functionality by integrating investment and trading capabilities directly within the app, according to recent reports from the Financial Times. This move is part of X’s broader strategy to evolve into a comprehensive “super app,” similar to China’s WeChat, where users can manage a wide range of financial activities seamlessly.
X CEO Linda Yaccarino revealed that the platform’s approximately 600 million users will soon be able to conduct their entire financial lives on X, including peer-to-peer payments, investing, trading, and even paying for everyday expenses. The company is also exploring the launch of an X-branded credit or debit card, potentially by the end of this year, further embedding financial services into the platform.
Central to this expansion is the upcoming launch of X Money, a digital wallet and peer-to-peer payment system developed in partnership with Visa. Initially rolling out in the United States, X Money will enable users to store value, tip content creators, and make purchases within the app. This initiative marks a significant step toward creating a unified commerce and financial ecosystem on X that currently does not exist on other social media platforms.
While the platform already supports Bitcoin tipping via the Lightning Network and displays real-time cryptocurrency prices, neither Yaccarino nor Musk has confirmed whether cryptocurrencies will be integrated into the new investment and trading features. However, given Musk’s known affinity for cryptocurrencies such as Dogecoin and Tesla’s substantial Bitcoin holdings, many anticipate some form of crypto involvement in X’s financial services.
This expansion aligns with Musk’s vision to transform X from a social media platform into an all-encompassing app where users can socialize, shop, pay, invest, and trade — all in one place. The rollout of these new financial features is expected to begin in 2025, marking a pivotal shift in how social media platforms can serve as multifunctional financial hubs.
This development underscores Musk’s ambition to redefine digital interaction by merging social networking with comprehensive financial tools, positioning X as a pioneering player in the emerging super app landscape.
