Vitalik tried to bring Ethereum marketing posts to everyone in a humorous tone, but it seems to have received polarized evaluations from the community... (Background: The human struggles that code cannot solve: infighting, departures, and the future within the Ethereum core circle) (Supplementary background: The Ethereum Foundation announced five major financial reforms: reducing ETH expenditure to 5% before 2030, strengthening staking and DeFi deployment, expanding Cypherpunk) Bitcoin has been continuously hitting new highs since the 'Trump market' and 'spot ETF', while Ethereum, on the other hand, has not yet broken through the high point of the last bull market, which has led to disappointment among the Ethereum community, triggering a wave of reforms within the Ethereum Foundation earlier this year. Following this, Vitalik also promised the community to align more with mainstream perspectives and promote Ethereum in new ways. Today, Vitalik quoted a post from the marketing company Etherealize and changed it to 'The bull market is here', arousing the community's attention. What is the significance of this post? As for where this post originated, it is actually a modification by Vitalik of a post released by the marketing company Etherealize on June 12, which originally described Ethereum as 'digital oil', intending to counter Bitcoin's 'digital gold'. Etherealize also organized Ethereum's core competitive advantages in the thread of that post, including a net inflow of $1.2 billion in spot ETFs, stablecoins, and various optional reserves in the ecosystem, etc. The original post also attracted a group of Ethereum believers who 'cheered': Despite BTC Maxis pushing Bitcoin to keep rising, we still believe the future belongs to Ethereum. Perhaps this post was too insular, so Vitalik modified it to a more understandable version, stating that 'the Ethereum bull market is here'. However, whether Vitalik is joking to resonate with the community or genuinely believes that the Ethereum bull market is coming is something that may test the reader's own reading ability. Community Response In this seemingly humorous article by Vitalik, many random questions were asked, such as someone asking what the name of the bull is, to which Vitalik patiently responded: Literally, it's called CASE, you might have to rely on your own reading comprehension. However, some criticized Vitalik for this approach, which is markedly different from the past, arguing that it does not respect Ethereum supporters: You have lost the communities of Starknet, Scroll, ZKSync, Polyhedra, Zora, and Linea. You once believed that relying solely on developers and insiders could solve the problems, but now you are begging for users and the community... Regardless, when the price of Ethereum does not rise, it seems like nothing Vitalik says is right, and not everyone can buy into the humor intended to resonate with the community. Perhaps only when the price of Ethereum returns will all doubts have real answers.

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