The layout and strategy of Binance in the USDC ecosystem can be analyzed from multiple dimensions:
Trading Scenarios and Liquidity: In March 2025, Binance launched a six-month zero-fee campaign, allowing users to purchase assets on the Solana and Base chains with USDC. This significantly enhanced the application breadth of USDC on the Binance platform and the liquidity of funds on-chain. Furthermore, as a compliant stablecoin, its issuer Circle successfully went public on the New York Stock Exchange in June 2025, increasing market trust in its transparency and indirectly promoting Binance users' adoption of USDC.
Multi-Chain Ecosystem Integration: The synergy between Binance's Alpha segment and USDC's multi-chain compatibility is evident, with USDC already launched on chains like XRPLedger and Arbitrum, and occupying a high liquidity share on DeFi platforms such as Hyperliquid (for example, 70% of USDC on the Arbitrum chain is used for Hyperliquid trading), further solidifying its infrastructure position within the Binance ecosystem.
Risks and Competition: Although USDC excels in stability and compliance, attention must be paid to the competitive pressure from USDT (which holds a market share of 62.1%) and the risks associated with market volatility. Binance attracts users through zero fees and anti-sniping mechanisms, but the long-term competitiveness of USDC will still rely on its ecological innovation and policy adaptability.
In summary, Binance drives USDC to become the core medium for cross-chain transactions through product innovation and policy incentives, but it must continue to address market volatility and competitive challenges.