๐จ JUST IN: NYSE-listed food brand DDC Enterprise (DayDayCook) is raising $528โฏM to buy more #Bitcoin! ๐ฝ๏ธ๐งญ๐ฐ
๐ **Whatโs going on:**
Raised via three funding paths: PIPE equity, convertible note, and $200โฏM equity line of credit
Backed by major crypto & institutional players like Animoca Brands, Anson Funds, Kenetic, QCP Capital
All proceeds earmarked for expanding their corporate Bitcoin treasury
๐ **Why this matters:**
Itโs one of the largest single-purpose BTC raises by an NYSE-listed firm
Signals โsmart moneyโ sees Bitcoin as a strategic corporate reserve
Shows traditional brands entering the institutional accumulation game
๐ก DDC already holds 138โฏBTC, bought recently โ now doubling down with huge capital firepower
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๐ง Binance Square POV:
Institutional precedent: This sets a tone for more public companies to stack BTC
Brand credibility: A legacy food company leading the charge elevates Bitcoinโs profile
Market impact: $528โฏM inflow could tighten supply, boost BTC price dynamics
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๐ฌ Bounce it off here:
Would more consumer brands raising BTC change your confidence in corporate crypto adoption?
Is this just the beginning of a wider trend in โBitcoin treasury companiesโ?
Drop your hot takes below ๐
