A Canadian company with a name resembling a brand of premium toothpaste — Luxxfolio — is doing something truly… heretical. They are rejecting the dogmas of Wall Street, ignoring the Bitcoin mania, and betting on what? Litecoin. Yes, that same altcoin that you accidentally bought in 2017 and forgot in your wallet under dust. And it turns out, it’s alive and now even part of the corporate treasury.
Luxxfolio: they are not brushing teeth, but the crypto market
Have you ever heard of Luxxfolio Holdings? No? You’re not alone. It’s not Amazon and it’s not Tesla. But today they did something that Elon Musk would call “well, yes, that was bold” — they officially included Litecoin in their treasury strategy. So, roughly speaking, they bought a bag of “internet silver” and said: “This is our new safety cushion. Yes, it’s not gold. It’s not even a cushion. But it shines!”
Their argument? “Litecoin has growing economic activity with low speculative demand.” Well, of course! This is exactly what we all dreamed of — an asset that nobody screams about on Twitter, which is as stable as Canadian weather in February.
Litecoin: was a meme, became a mission
Litecoin has long been like that guy at the party that nobody invited, but he still showed up. He was called “Bitcoin for the poor,” “internet pocket change,” and even “the technology of 2013.” Sometimes memes mature. Sometimes the guy with the guitar by the campfire turns out to be a rock star. BitPay, PayPal, Stripe — all of them already accept LTC. Why? Because transactions are fast, fees are minimal, and the network has been stable for over 10 years. Something that can’t be said about many modern institutions.
Luxxfolio decided not just to buy Litecoin. No, they went further. They will launch their own LTC node, delve into mining, and even build on-chain infrastructure. It’s like if you didn’t just buy a pizza, but also built your own pizzeria and started milking buffalo for mozzarella.
And where is Bitcoin?
Good question. Usually, when companies think about digital gold — they embrace Bitcoin. Because “that’s what everyone does.” But Luxxfolio said: “No, thank you. We don't need an asset that jumps around like a teenager on energy drinks.” They need a workhorse, not a bubble with gloss.
Suspiciously logical
Luxxfolio says that unlike Dogecoins, Shiba Inu, and “GPT dollars,” Litecoin does not chase hype. It quietly goes about its business. Like an accountant in a sweater — not the most fun person at the party, but the one who submits your tax return on time. And today that’s a rarity.
Luxxfolio went against the tide. And, perhaps, in a couple of years, the list of corporate treasures alongside gold, cash, and boxes of canned food will include not just BTC… but also LTC.
