#MetaplanetBTCPurchase

Metaplanet Inc. is a Japanese company that originally operated hotels, but in 2024 pivoted to become a Bitcoin treasury firm. In June 2025, it issued USD 210 million in zero-coupon bonds to acquire an additional 1,112 BTC, raising its reserves to a total of 10,000 BTC, with an average acquisition price close to USD 94,700 per BTC.

This move positions it as the ninth largest public holder of Bitcoin, surpassing Coinbase. Metaplanet's stock rose by 17–22% in response to this announcement, and the company plans to accumulate up to 210,000 BTC by the end of 2027 through bond and warrant issuances.

Metaplanet has followed a strategy similar to MicroStrategy, focusing on Bitcoin as a treasury reserve. Its “BTC Yield,” which measures the earnings per share based on holdings, has been strong (over 87% in the second quarter of 2025). This case drives the institutional and public trend towards mass adoption of Bitcoin in the corporate world.