The payment ecosystem is fully upgraded, with the Base blockchain as the core engine.
American cryptocurrency exchange giant Coinbase launched a series of significant products and partnerships at the 2025 Cryptocurrency Status Summit held in New York, showcasing its ambition to transform from a simple trading platform into key infrastructure. The company announced a new payment protocol that will be first adopted by the e-commerce platform Shopify, as well as released a native payment product driven by the $USDC stablecoin and a fund management platform designed for enterprises.
Most notably, the upcoming launch of the Coinbase One Card, a consumer card that will offer a Bitcoin cashback mechanism. All payment activities will be settled on Coinbase's own Layer 2 blockchain, Base. Cantor Fitzgerald analysts believe this move will drive incremental revenue and enhance $USDC demand. This strategic layout shows that Coinbase is actively building a complete payment ecosystem, no longer solely relying on trading fees as its main source of income.
Analysts point out that the Base blockchain's role as a core infrastructure will become increasingly important, with all newly launched payment services operating on this platform, creating a strong network effect. This vertical integration strategy is expected to create diversified revenue streams for Coinbase and strengthen its position in the cryptocurrency ecosystem.
Further Reading
Coinbase Launches Cryptocurrency Payment Card! 4% BTC Cashback on Purchases, Shopify Supports USDC Checkout.
Trading platform innovation, DEX integration expands asset coverage.
In terms of trading operations, Coinbase plans to directly integrate decentralized exchanges (DEX) based on Base, such as Aerodrome, into its core application, allowing users to access various on-chain assets through a single platform. This innovation will significantly expand Coinbase's asset coverage and provide a more comprehensive trading experience.
The derivatives trading sector is also a key development direction for Coinbase. The company announced that it will launch perpetual futures contracts in compliance with the U.S. Commodity Futures Trading Commission (CFTC) regulations and will integrate the cryptocurrency derivatives giant Deribit into the Coinbase Prime platform. This integration plan stems from Coinbase's agreement last month to acquire Deribit for $2.9 billion.
However, analysts remind that while advancing these innovative features, it is essential to ensure that user experience is not compromised. The complexity of DEX integration and derivatives trading may confuse general users, so finding a balance between feature richness and usability will be a significant challenge for Coinbase.
Further Reading
Coinbase Acquires Deribit! Why Spending $2.9 Billion to Buy a Cryptocurrency Options Exchange?
Wall Street Optimistic About Long-Term Prospects, Target Price Raised to $292.
Despite second-quarter trading volume performance being below expectations, estimated between $230 billion to $250 billion, lower than the previous forecast of $357 billion, Wall Street analysts remain optimistic about Coinbase's long-term development prospects. The Cantor Fitzgerald analyst team stated in a research report released on Friday that although they lowered their revenue estimates by about 4%, they still maintain a 'buy' rating on the stock.
The team led by analyst Brett Knoblauch raised the 12-month price target from $253 to $292, primarily based on stronger confidence in the 2026 earnings multiple. The report states that Coinbase's innovations in trading will help increase market share, while developments in non-trading businesses will fundamentally change investors' perceptions of the company.
Analysts expect that although these new products will not contribute significantly to revenue in 2025, by the second half of 2026 and into 2027, the shift in investor perception of Coinbase could be quite profound. One analyst described that Coinbase is transforming from a 'cyclical cryptocurrency exchange into a key infrastructure layer for cryptocurrencies.'
As of the time of writing, Coinbase's stock price is approximately $242.71, down about 5.59% year-to-date. Despite the lackluster short-term stock performance, analysts generally believe that the company's strategic transformation will release significant value in the medium to long term, especially as developments in emerging areas such as payments, DeFi integration, and derivatives trading gradually mature.
Image source: Google Finance Coinbase's stock price is approximately $242.71, down about 5.59% year-to-date.
This content was generated by Crypto Agent compiling various information, reviewed and edited by (Crypto City). It is still in the training stage and may contain logical errors or information inaccuracies. The content is for reference only and should not be considered investment advice.
'Coinbase Exchange Strives for Transformation! Three Major Innovative Layouts Lead Analysts to Raise Stock Price Targets' was originally published in 'Crypto City'.
