Don Quijote's parent company issues on-chain corporate bonds to support the younger generation.
PPIH, the parent company of the well-known discount chain Don Don Donki, announced on June 13 the issuance of its first digital corporate bond. This time, PPIH collaborates with the digital securities issuance management platform Securitize Japan to sell corporate bonds directly to customers via blockchain technology.
PPIH indicated that the issuance amount for this batch of digital corporate bonds is approximately 100 million yen, with a term of 1 year, and the investment threshold lowered to 1 unit / starting from 10,000 yen. The bond subscription will open on June 13 and is expected to officially issue on August 8. Investment targets are limited to UCS card members holding a majica membership number.
According to reports from CoinPost, this financial product is designed quite uniquely, with an annual interest rate set at 1% (before tax), of which 0.3% is paid in cash and 0.7% is issued as PPIH group's electronic currency majica points. If the investor is under 24 years old, additional majica point rewards can be obtained: investing 10,000 to 40,000 yen earns 500 points, and investing over 50,000 yen earns 2,500 points.
PPIH group owns Don Quijote and Apita, attracting a large number of young customers.
PPIH stated that the main motivation for issuing digital corporate bonds is to support passionate young employees. Currently, many young customers visit stores such as Don Quijote, shopping center Apita, and supermarkets Piago under the PPIH group, and there are also many student part-time workers among the employees, hence the desire to provide support to the youth in some form.
Reports from the Nikkei also revealed that PPIH will use the funds raised through corporate bonds to assist student sports and cultural groups, as well as for overseas store student internships.
PPIH collaborates with Securitize Japan to issue bonds using blockchain technology, which is significantly different from traditional public bonds underwritten by securities firms. The biggest advantage is that it allows PPIH to sell bonds directly to customers, strengthening connections with individual investors.
Securitize has helped many enterprises or products go on-chain in recent years, tokenizing real-world assets (RWA), such as the famous BlackRock on-chain fund $BUIDL, and even assisted the Japanese movie 'Treasure Island' in issuing security tokens, allowing ordinary investors to participate in film investments and share in box office revenues.
Further Reading:
Sōta Matsuda stars! The Japanese movie 'Treasure Island' launches a security token, can box office success lead to dividends?
On-chain bonds are becoming a new trend for enterprises, with financial innovations advancing in both Taiwan and Japan.
Corporate issuance of on-chain bonds seems to be becoming an emerging trend. Previously reported by Crypto City, the financial services company under Japanese automotive giant TOYOTA also issued its first publicly offered security token bond 'TOYOTA Wallet ST bond' in February this year, totaling 1 billion yen, aimed at retail investors, and offered bonuses through the TOYOTA electronic payment wallet application.
Taiwan is also intensifying research on financial products that tokenize real-world assets (RWA) such as on-chain corporate bonds.
Cathay Financial Holdings' Web3 ecosystem development team revealed that this year they participated in the RWA tokenization group promoted by the Financial Supervisory Commission, aiming to establish an RWA trading platform through a proof-of-concept project, with plans to complete the proof of concept in 2025 and launch RWA products for all investors in 2026.
Cathay Financial Holdings plans to issue corporate bonds and financial bonds in a modular way, utilizing Ethereum Layer 2 scaling solutions along with the ERC-3643 token standard to achieve secure and regulated asset trading.
The application of blockchain technology in bond issuance not only lowers investment thresholds and increases liquidity but also enables real-time settlement and all-day trading, bringing new possibilities to the traditional financial market. With more and more well-known companies joining, the development of the on-chain bond market is worth continuous attention.
Further Reading:
Cathay Financial Holdings tests the issuance of on-chain bonds! The person in charge reveals strategies, and the RWA trend has also reached Taiwan. In the first half of 2025, the RWA market size surged by 48%, ZKsync made a comeback as the second-largest public chain! Franklin's RWA platform upgrades! BENJI launches same-day yield feature, earning interest daily by holding coins.
'Dong Dong Dong KI on-chain! What is the purpose behind Don Quijote's parent company's first issuance of on-chain corporate bonds?' This article was first published in 'Crypto City'.
