#TRUMP ’s Media Company Gets #SEC Greenlight for $2.3B Bitcoin Treasury Move Amid ETF Ambitions

Washington, D.C., June 14 – The U.S. Securities and Exchange Commission (SEC) has officially approved Trump Media & Technology Group’s (TMTG) massive $2.3 billion Bitcoin treasury initiative, granting the company the authority to register and potentially resell tens of millions of shares as it pivots toward a bold cryptocurrency strategy.

TMTG, the parent company of Truth Social, filed a Form S-3 registration statement on June 6, which the SEC declared “effective” as of June 13. The registration encompasses the resale of approximately 56 million shares, in addition to 29 million shares linked to convertible notes, signaling a substantial financial restructuring. These transactions involved nearly 50 private investors, raising the full $2.3 billion which TMTG intends to convert into Bitcoin reserves.

A Universal Shelf & Future Flexibility

The Form S-3 also establishes a universal shelf registration, a move that provides TMTG the legal framework to issue additional securities or raise capital at any time in the future. However, the company emphasized that it has “no immediate plans” to utilize this shelf for further offerings.

Bitcoin: The Core Asset in a Political Tech Empire

This development aligns with TMTG’s previously announced intent—initially denied but later confirmed—to hold Bitcoin as a primary treasury asset. CEO Devin Nunes, former U.S. Congressman and a key figure in the Trump-aligned media venture, said the company is "aggressively implementing" expansion plans across its core verticals: social media, streaming, fintech, and now digital assets.

“By simultaneously enhancing and growing our social media platform, TV streaming platform, and our fintech brand while establishing a Bitcoin treasury, we aim to continue rapidly transforming Trump Media into an indispensable company for the expanding customer base of the Patriot Economy,” Nunes said.

In May, TMTG revealed it had raised $2.5 billion for Bitcoin acquisition, with Nunes describing the leading cryptocurrency as an “apex instrument of financial freedom.” That announcement came amid speculation fueled by on-chain data and reports from analytics firms like Arkham Intelligence, which likened the move to former MicroStrategy CEO Michael Saylor’s Bitcoin accumulation strategy.

TMTG Eyes Bitcoin ETF

Adding another layer to its crypto push, TMTG filed to launch a spot Bitcoin exchange-traded fund (ETF) with the SEC on June 5. The application notes that the ETF’s trust will consist primarily of Bitcoin held by a custodian, aiming to mirror the asset’s market performance.

“The assets of the Trust consist primarily of Bitcoin held by a custodian on behalf of the Trust. The Trust seeks to reflect generally the performance of the price of Bitcoin,” the filing stated.

Market Reaction

Despite the groundbreaking announcement, TMTG shares experienced a 2.06% dip, reflecting market caution or profit-taking amid the company’s evolving business model. Still, investor interest remains high as the firm integrates blockchain and digital asset infrastructure into its conservative media and tech ecosystem.

Analysis: TMTG’s aggressive pivot into Bitcoin sets a precedent among politically affiliated tech firms. With SEC approval in hand and a $2.3 billion treasury secured, the company appears poised to become a hybrid of media, fintech, and crypto—offering its user base not just content, but financial autonomy through decentralized assets.

#TMTG #TradingCommunity #BTC