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The price of Ether rises when demand for it increases from investors and users, compared to a stable or declining supply in the market. The more individuals or institutions that buy Ether, the less available supply there is, leading to a price increase as a result.

One of the main factors that contribute to increased demand is media attention and hype surrounding Ether. When the media talks about its price rising or its adoption by large companies, many people feel that the opportunity is promising and rush to buy, driving the price up.

Additionally, the adoption of Ether by large companies, governments, or banks enhances people's confidence in this currency. For example, if a company like "PayPal" or "Tesla" announces that it accepts payments in Ether, it encourages investors to buy, raising the price.

On the other hand, scarcity plays a significant role. Ether is limited to a maximum of 21 million coins only. Approximately every 4 years, an event known as "Ethereum Halving" occurs, where the rate of new coin production is halved, reducing the supply, and thus raising the price if demand remains steady or increases.