$BTC $BTC their initial capital. In trading, this means traders become more risk-tolerant after experiencing gains, treating profits as "house money" and taking on higher risks than they would with their own capital.

Why Does It Happen?

The House Money Effect occurs due to several psychological factors:

1. Mental Accounting: People tend to treat money differently based on its source. Profits are often seen as less valuable than initial capital. ( people sell $BTC at 99k more than 109k)

2. Overconfidence: After a winning streak, traders may become overconfident in their abilities, leading to riskier trades. ( buy meme coin)