The second half of 2025 is approaching, and against the backdrop of gradually clarified regulations and traditional capital gearing up, the entire crypto industry is at the intersection of technological innovation and market consolidation. From stablecoins to payments, from on-chain finance to user entry, a global movement to 'redefine the crypto economy' is quietly unfolding, and Binance remains at the forefront.

1. Regulatory trends becoming clearer, traditional finance accelerating entry

As major economies such as the United States, the European Union, and Southeast Asia gradually advance the implementation of crypto asset regulatory policies, the crypto industry is finally bidding farewell to the uncertain phase of the 'gray area', ushering in a new paradigm dominated by 'permitted participation + transparent rules'.

In this trend, traditional financial institutions are rapidly entering the market through 'bridge products' such as stablecoins, RWA, and ETFs.

In the first half of 2025, several Wall Street institutions announced collaborations with on-chain protocols, and crypto assets are becoming 'standard assets' in their portfolio allocations.

2. Binance Pay + USD1: The dual engines of payment and stablecoins

As a leading platform in the industry, Binance laid out payment scenarios many years ago. With the ongoing promotion of Binance Pay, users can now achieve 'crypto QR code payment', greatly enhancing the usability and liquidity of on-chain funds.

At the same time, over 90% of $USD1 chose to be issued on the BNB Chain, further strengthening Binance's role in payments and on-chain settlements, especially in emerging markets and high-volatility asset portfolios, becoming an important tool connecting on-chain and real-world assets.

3. The Binance Alpha model has become the first choice for project launches

In the first half of 2025, 'Binance Alpha' rapidly emerged as the preferred launch channel for project teams. Its 'trading + scoring + subscription + airdrop' four-in-one model not only maximizes user acquisition but also allows participants to enjoy early benefits.

Several projects, including CUDIS, Zircuit, Lagrange, and Flytrade, have chosen to debut in the market using the Alpha model. For users, this is not only an opportunity to acquire quality assets but also a practical exercise in understanding market trends and product logic.

The success of Alpha essentially reflects Binance's ability to integrate resources, select high-quality projects, and build a closed-loop product capability. With projects 'competing to join', users 'rushing to buy', and the ecosystem 'gaining momentum', Alpha is reshaping the issuance logic of crypto assets.

4. MEV protection + non-custodial wallet, addressing DeFi entry pain points

For a long time, the experience threshold and security risks of DeFi have deterred a large number of potential users. Binance Wallet has made two key optimizations based on this:
(1) MEV protection is enabled by default, effectively avoiding transaction front-running behaviors such as 'sandwich attacks', making trading safer for new users;
(2) The design of a non-custodial wallet significantly lowers the threshold for mnemonic phrases/signatures, allowing users accustomed to centralized exchanges to enter Web3 in a Web2 manner and complete their initial DeFi experience.

For users who were previously troubled by 'sandwich attacks' on the BNB Chain, these improvements in experience can be described as a 'qualitative change'.

5. As individual users, how should we participate?

The second half of 2025 is destined to be extraordinary. With a friendly policy environment and market rebound, it still involves intense volatility and competitive upgrades. For individual investors, one should not blindly chase trends but should:
(1) Adhere to research-based participation, engaging in investment research for projects like Binance Alpha;
(2) Pay attention to the evolution of platform tools, leveraging the advantages of products like wallets, Pay, and Earn to lay out their own operational system;
(3) Maintain a sense of rhythm and risk control, refuse to heavily invest all at once, and focus on strategy and distributed participation.

We should find our own place in this global new financial movement.

#加密2025下半年展望