Presented as a monetary and geopolitical weapon, the USD1 stablecoin, backed by the US dollar and promoted by the Trump family, has failed to convince the market. Its launch, although supported by high volumes on some platforms, reveals an artificial dynamic, far removed from the declared ambitions.

Launched with great fanfare by World Liberty Financial, a company affiliated with the Trump family, the USD1 stablecoin attempted to capitalize on Donald Trump's image and a geopolitical narrative around the defense of the US dollar. The token, listed on May 22 on Binance, saw a sudden surge on PancakeSwap with over $14 million in daily volumes. And in record time, USD1 became the seventh largest stablecoin!

However, this activity turned out to be a mirage. According to Kaiko, more than 50% of the liquidity comes from just 3 wallets. In other words, there is no real market, only a stage setting. Far from being the bridge between decentralized platforms and exchanges like Binance, USD1 remains confined to an artificial microcosm. Even a $2 billion transaction with MGX was not enough to generate the expected pull effect.

The strategy deployed around USD1 lacked essential levers for any successful stablecoin launch:

- No credible institutional partners: no bank, no hedge fund, no major financial infrastructure to legitimize the asset;

- Absence of promotional incentives: no cashback, discounts, or bonuses to stimulate the initial transactions;

- Low integration in dApps ecosystems: USD1 remains untapped in DeFi or Web3 logics;

- Lack of transparency in reserves: while Tether and Circle undergo frequent audits, World Liberty remains silent;

- Divisive ideological positioning: the politicization of the token limits its international adoption.

Trump Jr. wanted a "patriotic stablecoin", but above all, forgot the laws of economic attraction.