Binance took an important step in 2025 by completely reformulating its listing criteria and processes. The goal is clear: to make the ecosystem more transparent, secure, and focused on projects with high impact potential.
If you are a trader, investor, or developer of Web3 projects, understanding these changes is essential — both to seize good opportunities in the market and to prepare to be positioned and benefit from a potential new listing.
Binance Alpha: the starting point for most projects
The main novelty is Binance Alpha, a sort of early showcase for projects in their initial stages. It operates as an environment where users can trade on-chain tokens before the official listing on the Spot market, allowing Binance to observe the performance and engagement of the community from the very first days.
It is available both in the Binance Wallet and on the Exchange itself, and already supports tokens on the BNB Chain, Solana, Base, Ethereum, Sui, and Sonic Chain networks. New networks are expected to be included over time as such communities consolidate on other blockchains.
There are two types of entry into Alpha: those that already have issued tokens and those that do not yet have them. For projects that have not yet issued their tokens (pre-TGE), Binance evaluates fundamentals such as user base, business model, and thematic relevance — especially for sectors such as infrastructure, digital consumption, or innovative utilities.
Additionally, the distribution of tokens, unlocking schedules (vesting), code quality, technical risks, audit history, degree of decentralization, and any security incidents are examined. The background of the founders and associated regulatory risks are also part of the analysis.
Projects that already have tokens in circulation are evaluated with a focus on market performance. Binance observes the trading volume, liquidity depth, price stability, and evolution of valuation (FDV and market capitalization). In this case, the previous criteria are also applied, but with greater weight on secondary metrics.
Spot, Futures, and Alpha: well-defined criteria for each stage
From Alpha, the natural path can lead to listing in the derivatives market (Futures) and, finally, in the spot market (Spot). Each stage has specific criteria, and each advancement requires the project to maintain consistent quality standards.
In the case of Binance Futures, tokens that have already passed through Alpha need to demonstrate continuity in fundamentals, price stability, and community engagement. Binance observes, among other aspects, sustained trading volume, absence of manipulation (pump and dump), compliance with the unlock schedule, and regulatory compliance of the project.
Projects that have not passed through Alpha — such as new blockchains or more complex tokens — are evaluated from the start based on fundamentals, tokenomics, technical security, and team transparency.
For listing on the Spot market, Binance considers both projects that have passed through Alpha and Futures as well as those that participated in initiatives like Launchpool, Megadrop, and HODLer Airdrops. The main criteria involve market performance, volume, liquidity, and team reputation. It is also important that the token maintains stability during previous trading periods, complies with unlocking rules, and maintains a good relationship with the community.
Products that anticipate listing: Megadrop, Launchpool, and Airdrops
Before listing on Spot, many projects gain visibility through specific products:
Launchpool allows users to 'farm' new tokens by locking BNB or other assets in staking programs.
Megadrop, in turn, combines staking with Web3 tasks — such as interacting with contracts, using DApps, or completing missions — to reward users with tokens even before listing.
The HODLer Airdrops distribute rewards based on the BNB holding history of each user in products like Earn or On-Chain Yields, creating early engagement and exposing the project to an active audience.
These tools help the token gain traction and test its appeal to the community before a formal decision about listing in larger markets.
What can lead to delisting?
Binance has also reinforced the criteria for the permanence of a listed token. The exchange team conducts periodic reviews and may delist projects that do not meet established standards.
Among the factors observed are the absence of active development, the lack of team transparency with the community and with Binance itself, as well as abrupt changes in governance or ownership of the project. If trading volume remains persistently low, or if there are signs of market manipulation, the platform may consider removing the token.
Additionally, tokens with unjustified changes in tokenomics, security flaws, or that conflict with legal and regulatory norms may also be removed. Cases of misconduct, fraud, or negligence by the project team complete the list of delisting criteria.
Why is knowing this important for you?
For investors, the new rules bring more clarity and security. It is now easier to understand why certain tokens appear (or do not appear) on the platform, and how to evaluate the trajectory of a project.
Presence in Alpha or in products like Launchpool may indicate that the token has already undergone a rigorous screening process — which offers an additional layer of trust. The existence of clear delisting rules also allows investors to monitor warning signs and reduce long-term risks.
For developers, Binance's new model represents a well-structured opportunity to access the largest exchange in the world. The path is demanding, but predictable.
Projects with good fundamentals, a transparent team, coherent tokenomics, and respect for regulatory rules now have a clear roadmap to seek global visibility — and grow within a trustworthy environment.
Staying informed about the detailed stages of how the largest exchange on the planet decides to list tokens can mean taking advantage of a good opportunity - and, of course, it can also save you from pitfalls.
A safer and more qualified ecosystem
With these changes, Binance demonstrates its commitment to maintaining a solid, secure listing ecosystem that aligns with the expectations of users and regulatory authorities.
By strengthening the criteria for entry and permanence of tokens, the exchange protects its users and creates a more trustworthy environment for all profiles — from beginner investors to top developers.
Understanding this new model is essential for those who want to navigate safely and strategically in the largest crypto market in the world.
#listagem #BinanceAlpha #Lista
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