Past Web3 content platforms resembled information islands, where creators produced content, readers left after reading, and once the heat faded, everything returned to zero.

However, Cookie[dot]fun ( $COOKIE ) has opened a new avenue in this silent structure:

It is neither a traditional content platform nor a simple voting game. It is a new species in the InfoFi track - a traffic flywheel experimental field that allows interaction and win-win scenarios for 'mouth play' players, content creators, and project parties.

🚀 Why can Cookie[dot]fun become popular?

1️⃣ Lightweight mechanism, anyone can participate

  • No need to write papers in depth, nor do you need to rush to mint tokens on the chain.

  • Writing a piece of content, commenting on a project, or participating in voting interaction can earn points.

  • Everyone can participate, and everyone has profit expectations, making it a perfect carrier for mouth play culture.

2️⃣ Content is asset, information is value

  • Cookie combines ‘content + reputation + voting’ into a ranking system.

  • Points are not given out of thin air, but are built on community interaction, browsing data, and consensus evaluation, forming a cumulative reputation asset.

3️⃣ Launching the linked #SparkFi, with a clear signal

  • The first linked project chose #SparkFi, a project with ‘background, community, and popularity’, not just randomly picking a low-quality project for new user acquisition, but instead providing tangible points incentives for Cookie creators through solid project cooperation.

🧠 What exactly is the positioning of Cookie[dot]fun?

It is not the 'web3 version' of a content platform, but rather an experimental InfoFi field that makes content a tool for project value discovery.

Here, whoever can find the next blockbuster project, tell its story well, and stimulate discussion will earn points, exposure, and even future OG badges and potential rewards.

This is a seemingly easy ‘mouth play’ but actually harbors a turf war for curatorial power.


📈 What is the biggest difference from traditional content platforms?

🗣 In summary:

Cookie[dot]fun is a curatorial power game field under the form of 'mouth play', and it is the first lightning strike of InfoFi truly landing.

When we say ‘mouth play projects’, many people think of exploiting benefits and accumulating points,

But the real power of Cookie[dot]fun is - it can filter content, guide narratives, amplify attention for early projects, and construct a new logic of content finance in a way that everyone participates and benefits.

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In the next article, we will analyze Cookie's OG badge mechanism in depth, why do project parties emphasize ‘not letting OG devalue’?

What real value does an OG holder have? What actions will affect the OG threshold?

Stay tuned~~~