Ryan Cohen, the CEO of GameStop, gave away the retailer's intentions toward Bitcoin in March when he posed beside Michael Saylor, the Executive Chairman and co-founder of Strategy, who created the business model for publicly traded firms that own Bitcoin.

According to TradingView, Strategy's adoption of Bitcoin caused it to grow from a mediocre business intelligence software provider to a corporation with a $101.76 billion market valuation. GameStop seems to be trying to follow suit in the hopes of achieving similar results.

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