Traditional finance is diving deeper into crypto than ever before. French mega-bank Société Générale, with over $40 billion in assets, is preparing to launch a new US dollar–backed stablecoin. The token will debut on the Ethereum blockchain, with plans to expand to Solana in the near future.

🧱 Step One: Ethereum. Step Two: Solana

The initiative is led by SG Forge, the bank’s crypto-focused division, which is responsible for accelerating digital transformation. The new USD stablecoin will be exclusively for institutional use — meaning banks, funds, and corporations, not retail users.

📍 No retail access in the initial rollout

📍 The goal: establish dominance in the EU’s dollar stablecoin market

🏛️ EU Crypto Regulations Attract Banks

The EU’s new MiCA (Markets in Crypto-Assets) framework is creating a more structured and legally secure environment for traditional institutions. This is opening the door for players like Société Générale to enter a market previously ruled by crypto-native firms like Tether, Circle, and Ripple.

This isn’t Société Générale’s first crypto move — the bank launched a euro-backed stablecoin in 2023.

🌍 Stablecoins Surge in Popularity – Mastercard, Meta, and Visa Join In

The global interest in stablecoins has surged to record highs, and major financial and tech players are scrambling to capture market share:

🔹 Mastercard launched a stablecoin-powered payment card with MoonPay

🔹 Meta is reportedly planning a return to crypto via a stablecoin strategy

🔹 Visa and Stripe continue to deepen their blockchain integrations

🔗 Ethereum and Solana: The New Homes for Institutional Tokens

Ethereum and Solana are becoming go-to platforms for stablecoins issued by institutions:

🔹 WLFI, a Trump-backed project, is launching a $1 stablecoin on Ethereum

🔹 USDC and USDT remain anchored across both Ethereum and Solana

🔹 Ripple, Circle, and Tether are enhancing compliance ahead of the upcoming GENIUS Act in the U.S.

📌 Summary: Stablecoins Are No Longer Just for Crypto Fans — Banks Want In Too

Société Générale’s move into USD stablecoins shows that the institutional world is taking digital assets seriously. With clearer regulations, expanding adoption, and maturing technology, it’s clear that the merger of traditional finance and crypto isn’t a question of “if” — but “how fast.”



#Stablecoins , #Ethereum , #solana , #DigitalAssets , #DigitalAssets

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