In recent weeks, a wave of publicly listed companies disclosed new bitcoin purchases intended for their balance sheets, and two more enterprises have now declared similar intentions. One is a craft distilling company based in the United States, while the other operates in Singapore’s medical services sector—both announcing plans to add BTC to their corporate treasuries.
Global Companies Are Diving Headfirst Into Bitcoin
Michael Saylor’s strategic approach to bitcoin is increasingly being echoed across corporate boardrooms, with several companies unveiling BTC acquisitions over the past week. While some participants are familiar faces, a number of newcomers are now stepping into the arena.
Among them, Twenty One Capital disclosed a $458.7 million bitcoin purchase in anticipation of an upcoming merger, Chinese-listed DDC Enterprise announced its intention to obtain 5,000 BTC, and Brazilian fintech Meliuz added 274 BTC to its treasury reserves.
On Thursday and Friday, two additional companies joined the wave, each confirming plans to expand their bitcoin holdings. The first, Heritage Distilling Holding Company, Inc. (Nasdaq: CASK), revealed that it would begin accepting payments in BTC and DOGE, with all received cryptocurrency earmarked for retention in its treasury.
“Heritage has always been an innovator and once again we are leading the way in the craft spirits space as we prepare to accept bitcoin and dogecoin as a form of payment for online e-commerce sales and to acquire and hold these cryptocurrencies as assets,” said Justin Stiefel, chief executive officer of Heritage.
The day after Heritage’s announcement, Basel Medical Group Ltd. (Nasdaq: BMGL), a Singapore-based company specializing in orthopedic and trauma care, disclosed plans to allocate $1 billion toward targeted bitcoin acquisitions. On Friday, BMGL stated it is engaged in advanced negotiations with a group of institutional investors and high-net-worth individuals—each with significant influence in the crypto sector—to secure the BTC through a novel share-swap mechanism.
The momentum behind corporate bitcoin adoption appears to be gathering pace, with firms from diverse sectors exploring digital assets as strategic financial instruments. This growing trend reflects a broader shift in treasury thinking, where traditional cash positions are increasingly re-evaluated. As more companies weigh similar moves, the dialogue around bitcoin’s role in corporate finance continues to deepen and evolve with nuance.
