In recent months, more and more companies from the traditional financial sector (TradFi) – inspired by MicroStrategy's strategy – have begun to allocate part of their reserves to BTC, viewing it not only as a speculative instrument but primarily as a hedge against macroeconomic instability. This trend is visible on all continents, from Latin America to the Middle East, Asia, and the USA.
The Brazilian fintech Méliuz became the first publicly traded company in Brazil with its own Bitcoin 'treasury' on May 15, 2025. The company acquired 320.2 BTC with a total value of 33.3 million USD – including 45.72 BTC for 4.1 million USD at an average price of 90,296 USD and another 274.52 BTC for 28.4 million USD at an average price of 103,604 USD.
In the Middle East, a similar move was made by the Al Abraaj group from Bahrain, initially buying 5 BTC and announcing further increases in reserves in collaboration with American 10X Capital.
The sovereign fund Mubadala from Abu Dhabi has increased its stake in the iShares Bitcoin Trust (IBIT) ETF to 8.7 million shares — an increase from 8.2 million at the end of 2024.
Initiatives for Bitcoin Treasury are also developing in Asia and Europe: the Japanese company Remixpoint purchased 32.83 BTC, raising its total to 648.82 BTC, while the British company Coinsilium raised 1.25 million GBP for the development of its subsidiary Forza, dedicated to building BTC reserves.
In the United States, e-commerce DDC Enterprise announced a plan to accumulate 5000 BTC over the next 36 months, highlighting the protective function of this cryptocurrency for the company's long-term strategy.
These numerous examples show that the 'MicroStrategy effect' is evolving into a global movement, where traditional financial institutions are increasingly boldly incorporating Bitcoin into their reserves, contributing to further professionalization and stabilization of the cryptocurrency market.