Méliuz disappears from B3 with the adoption of Bitcoin as a strategic asset

Méliuz (CASH3) saw its shares rise 155% in one month, reaching R$ 8.38, after announcing the inclusion of Bitcoin in its cash reserves. The appreciation was driven by an aggressive strategy of exposure to the digital asset and the company's entry into the executive group of the global initiative Bitcoin For Corporations.

CEO Israel Salmen highlighted on social media that this is the highest quotation since May 2022. For him, Bitcoin acts as a "reactor" of value on the company's balance sheet. The strategy received significant support from shareholders in an Extraordinary General Assembly, with a quorum of 60.9%, the highest since the company's IPO.

Although it has not yet reached the 66% needed for full ratification, a new assembly has already been called. The expectation is for progress in the approval of the cash allocation policy in Bitcoin.

The adherence to Bitcoin For Corporations signals a firmer positioning of Méliuz in the global fintech landscape focused on digital assets. The initiative brings together companies that integrate Bitcoin as a tool for value preservation and competitive differentiation.

Analysts also observe the movement with optimism. Investor Mises Capital, in a recent interview, projected that Méliuz's shares could reach R$ 14.98, if the company increases its allocation in Bitcoin to 20% of its cash. Since then, the stocks have advanced 76%, and there remains just over 66% appreciation needed to achieve this goal.