Bitcoin consolidates as a strategic tool in company cash management

Bitcoin has ceased to be seen as a speculative asset and has begun to occupy a space in the financial planning of companies looking to preserve value in the face of inflation and monetary expansion. This movement is led by companies such as Méliuz and MicroStrategy, which have adopted the cryptocurrency as a capital reserve.

In Brazil, Méliuz has stood out for its decision to allocate part of its treasury in Bitcoin, internally compared to the installation of a "nuclear reactor" in the company's financial structure. Since then, its shares have risen by up to 170%, driven by the perception of innovation and the search for asset protection. Israel Salmen, the company's CEO, plans to transform Méliuz into the country's first Bitcoin Treasury Company.

The debate among executives and analysts, such as Renato 38, Diego Kolling, and André Costa, reinforces that the traditional model of reserve in fiat currency is under pressure. Even with high nominal interest rates, real returns in Brazil are eroded by a continuous expansion of the monetary base, a scenario that defines what are called "negative interest rates." For these analysts, Bitcoin emerges as a viable alternative to face the state devaluation of money.

The experience of MicroStrategy, led by Michael Saylor, is used as a reference. The American company has become a symbol of the thesis that allocation in Bitcoin can preserve and even increase market value in the long term.

In addition to resistance to inflation, the adoption of Bitcoin is seen as a statement of independence from volatile monetary policies. In times of uncertainty, companies that adopt this strategy reinforce their narrative of solidity and innovation.

By betting on the cryptocurrency, companies like Méliuz signal a break with conventional financial practices and take a leading position in an increasingly digitized and economically decentralized corporate environment.