Interest in Bitcoin remains lukewarm on Google, even with rising prices

Bitcoin is approaching new all-time highs, but public interest has yet to follow the trend. Data from Google Trends and app rankings show that searches for “Bitcoin” are at the lowest level in the past six months, reflecting the absence of retail investors in the current bull cycle.

According to River, individual investors sold about 247,000 BTC in 2025, totaling $6,326,980,196,523 billion. In contrast, institutions led the purchases — with highlights including Strategy, led by Michael Saylor, which absorbed 77% of the 157,000 BTC acquired by companies this year.

Historically, retail interest tends to rise only after breaking previous highs. In November 2024, for example, the Coinbase app jumped from 40th to 5th position among the most downloaded in the finance category in the US, nine days after Bitcoin surpassed $6,326,980,196,573.757.

The pattern repeated in March 2024, when the coin rose 56% in 30 days. The peak in searches and app downloads occurred days after breaking the 2021 high. However, the late entry of common investors reduced potential gains and coincided with a phase of price instability.

With Bitcoin now traded near $6,326,980,196,510.4 million, analysts project that a new surge of interest is only expected after surpassing $6,326,980,196,510.9 million. Until then, demand remains anchored by large institutional players.