How to successfully socialize upward?
The value of downward networking
At the same level, how to build a network of relationships to strengthen yourself?
One of the must-read posts for new generation KOLs
The real experience after getting millions of traffic.
Recently I saw everyone discussing the topic of upward social interaction. As a girl from the countryside, I would like to share my own experiences and gains, hoping that it will be helpful to you.
I use my 4.5-year KOL journey to share the value of social networking from different angles, and you can learn from it.
Recently, there have been a lot of comments in my comment section, saying that my traffic is so high. Rabbit, how do you run Twitter recently? How come the traffic is more than 10 times as high as before? It exploded all of a sudden?
I checked the backend data and found that I received 1.6 million impressions in April, which is a big difference compared with my previous data. And I also received 230 Yaps in 20 days, which is a double blessing.
This is how social interaction from different angles has helped me increase my traffic. If you also want to get resource support at different levels, then this article is worth reading.
My journey as a KOL
Everyone knows that as a KOL, traffic is very important. I started operating Twitter in 2021, starting with just a few fans.
Once I shared a post and found that other people liked to read my opinions. I gained hundreds of fans and this inspired me to become a KOL. At that time, the term KOL was not yet popular and I just wanted to share.
Upward social started
Everyone knows how to socialize upward, including me, a woman with average emotional intelligence. At that time, I started to rub shoulders with big bearded people, very powerful KOLs in 2021, to post some good-looking photos to win their replies. Like them, repost them, and win their favor.
The first step to upward social interaction is to give first. Don't start by asking what your opinion is, but what you think of my opinion. Based on your own experience, you must comment. If there are too many likes, it is not easy to be noticed.
And I will add a little bell so that the big guys can see my comments first. Basically, they are online right after they post a tweet, so I can have a good opportunity to interact with them.
It is also important to actively quote and forward articles. In the early days of my account, when I saw good articles from big guys, I would actively forward them to my own tweets, and most of the big guys would like them after seeing them.
However, a big problem with upward social interaction is that it costs a lot of your time. You hope that the big guys will like, interact with, or even forward your posts, which is very difficult.
If you can meet top Vs, such as SOL and Ni, who are willing to interact with you, then you have met a noble person. However, most of the top Vs will like your articles once or twice, and most of the time they will like your comments if you reply to them well. It is very difficult to get them to come to your space on their own initiative.
Therefore, you must be fully prepared mentally for upward socializing, be able to afford the time, be precise and not too much, and identify a few big names whom you truly approve of to interact with. If you do not approve of them and just interact for the sake of traffic, the other party will be able to sense this and his subconscious will tell him the answer.
Many people know how to interact with these big guys, including CZ, Yijie, Justin Sun, and Star, but why are there so few people who can lick them?
At present, I personally think that Binance and EURUSD are very worthy of everyone’s attention, but the way of paying attention should be different.
You don’t need to go to their comment section all day to comment and praise them, you just need to seriously write articles related to the products that their exchange promotes.
For example, Binance has recently focused on Alpha, so you should carefully study the Alpha rules and write articles from this perspective. You can write tutorials, write about your understanding of Alpha, etc., and mention a few big guys in the article. As long as your writing skills are decent, you will definitely be successful.
For example, Ouyi focuses on the development of wallets, so you should write more tutorials. They are very friendly to bloggers of this type. Zhao Zhao was an early user of Ouyi wallet and was invited to participate in activities such as yachting.
This kind of dedication and licking is a high-level licking. You will get tired of hearing the nice words, but the other party will always need the valuable dedication.
If you are not good enough to lick the bosses and founders mentioned above, you can lick the active staff of their exchanges. If you get their favor, your traffic will also be popular. Their staff, such as Sisi of Binance, Mili and Haiteng of Ouyi, and Jiayin of BG, are the top players in the cryptocurrency circle. If you seriously support their work and they write a comment on your tweet, their fans will see it and your traffic will come. They will also forward well-written articles.
Being an enthusiastic exchange user will definitely be easier than licking.
I have never succeeded in licking any exchange, that is, I have not made any contribution to the exchange. Make more contributions and use more of their main products, and you will definitely be noticed.
But I succeeded in licking my fans because I did a lot of public welfare fortune-telling and could help everyone.
Whatever resources you want, just work hard to get them, and you will definitely succeed.
What should I pay attention to?
The cryptocurrency world is also a small world, and there are also right and wrong.
My personal advice is not to get involved in the right or wrong of any exchange. As long as it has nothing to do with you, don’t get involved. Spam exchanges do not fall into this category.
First of all, we are KOLs, small KOLs, and our personal power is limited. Most of the things in the world are about interests. We don’t understand the ins and outs of it. We should protect ourselves first and not make comments before we have enough strength. The truth of some things is not as simple as it seems.
Secondly, do not join in the quarrels between KOLs, and do not get involved in the gossip. Especially when others judge the KOL for all kinds of bad deeds, but he was your benefactor in the past, helped you, and promoted you, so do not judge. It is still the same as before, most of them are issues of interests, everyone shares opinions for their own interests, watch more and talk less.
There is no standard for good and bad in this world. No matter how good a person is, how big a KOL or how important a figure is, his actions may hurt you, while the actions of a person who is looked down upon by many people may help you (fraudsters and runaways are not included in this category)
Is there no value in downward socializing?
No, I am like most people, I always want to socialize. But this year I read a lot of articles about Zen Buddhism, and my mindset has changed a lot.
In the past, I rarely responded to my fans when I tweeted. But after April, I would thank everyone who tweeted and commented on me.
A magical thing happened. The user felt that this blogger was flesh and blood, not a robot, and she would reply to my comments. She cared about me, and a link was formed afterwards, with strong stickiness.
Your fans are your reserve army and your food. If you want to succeed in upward social communication, but do not have the support of downward social communication, it will be like building castles in the air and will be very difficult.
So this year, I happily accept and thank all the fans who scolded me.
The people that all KOLs should thank the most are their fans, who are their bread and butter. Therefore, actively discussing with them will be of great help to your future.
In the past, I was always up there and refused to come down, so I really missed a lot.
Now if you read my articles, you can easily get tens of thousands of traffic, which is only possible if you care about your fans.
Build your network at the same level
It is also difficult to rely solely on fans, because the influence of your fans' likes and replies is very limited, and the one who can help you the most is the central KOL.
I joined some mutual aid communities in April, and they opened up the traffic that I had blocked for a long time. When you interact with these KOLs, the algorithm will analyze the good articles and help you push traffic.
If you are not eligible to join these communities for the time being, it doesn’t matter. Please seriously interact with every central KOL who is willing to interact with you. Give first, then receive. This is how I implemented it, and I have also gained a lot of results.
As long as K Blue V likes and interacts with me, I will definitely visit his homepage and interact in return.
Therefore, you must carefully create your homepage. A very careful pinned article is very important for newcomers.
A few high-quality articles should have a unified style and vertical content, so that others can know what you do at once, rather than sharing everything. When you become a top KOL, you can change your style like this, and even your complaints can get 100,000 traffic, but as a newcomer, you can't.
It is best to make a carefully crafted self-introduction article so that others can immediately understand who you are, what you do, your experience, etc., so that others are willing to continue to learn about you.
How to socialize? Let me take KOL as an example. It is the same in life. If you are willing to help a big boss, you should go out more, think more about solving some problems for the big boss, and provide your value. People at the same level as you should unite more and offend less. Select like-minded people and form your own network.
When socializing downward, you need to be grateful, more tolerant and less calculative. Develop your own leadership and let them follow you firmly, becoming the key support for you to build a network of relationships and socialize upward.