Epic Games has gone through a challenging financial phase, but it has recently shown signs of recovery and strategic adaptation.
📉 Is it dropping a lot lately?
For years, Epic Games Store (EGS) operated at significant losses, reaching approximately one billion dollars annually in 2023. These losses were largely due to investments in exclusives, free games, and the development of Unreal Engine. However, in 2024, the company managed to considerably reduce its deficit, approaching financial breakeven.
Despite these advancements, the EGS is still not profitable, and according to previous estimates, it is not expected to be until 2027.
🔄 Will it be revived?
Epic Games has implemented several strategies to revitalize its platform:
Reduction of commissions: Starting in June 2025, Epic will reduce its revenue share to 0% for the first million dollars generated by each game annually, and to 12% for revenues above that, which is more favorable compared to the 30% charged by Apple.
Expansion of the catalog and user base: In 2024, the EGS reached 295 million registered users and added 1,100 new titles, totaling over 4,000 games in its catalog.
Incentive programs: Epic continues to offer free games weekly and has launched programs like "Now on Epic," which allows developers to earn 100% of the revenue during the first six months when publishing older games on the platform.
Technological innovations: The company is developing Unreal Engine 6 and exploring the creation of an interoperable metaverse, which could open new monetization opportunities.
In summary, although Epic Games has faced financial challenges, its recent strategies and adaptations indicate a path towards recovery and sustained growth in the video game industry.
