Among the highlights of the topics of the 3rd edition of Web Summit Rio is certainly the crypto industry with a strong presence at the event. Giants in the sector such as Circle and Transfero had robust spaces and brought relevant names to the center of the conference to discuss the topic.
Companies discuss challenges and strategic choices in the crypto-assets industry
In Circle's space, the panel 'Reshaping Brazil’s Crypto Capital Markets' discussed the future of crypto platforms. The focus was on the choice between integrating into the traditional financial system (TradFi) or adopting decentralized solutions (DeFi).
Christian Bohn, an executive at Circle, moderated the discussion with Ibiaçu Caetano, CFO of Bitybank, Juliana Felippe, CRO of Transfero Group, and Adriano Ferreira, head of MB Labs for digital assets. Caetano emphasized the necessity for exchanges to decide between a more TradFi or decentralized model. He highlighted the importance of user experience and the provision of quick solutions, such as transfers with stablecoins.
Exchanges today face the strategic challenge of understanding whether they will guide their businesses towards a more TradFi model, bringing products more similar to the traditional financial market, or if they will advance towards more decentralized product models, he states. The choice, according to him, should prioritize user experience.
Juliana Felippe, from Transfero Group, spoke about the role of stablecoins. She explained that by being linked to traditional currencies, crypto-assets become easier to understand and use. Felippe exemplified with the case of the carioca supermarket Zona Sul, which accepts crypto as a payment option.
The linking of these assets to traditional fiat currencies facilitates public understanding and makes the use of these instruments in retail simpler.
The instantaneous nature of stablecoins, according to her, represents an advantage over traditional money, which is often limited in digital transactions.
By the way, on Transfero's stage, Zona Sul revealed that later this year it will provide the option of crypto payment for the network's e-commerce.
Simplicity to win over the mainstream
The panelists agreed that crypto platforms are becoming complete financial hubs, with integrated services such as exchange, payments, and investments. Everyone emphasized the importance of interoperability between these services and the elimination of technical barriers to facilitate adoption by the general public.
Simple and intuitive interfaces are essential to expand the reach of the sector. According to Caetano, the future of the industry depends on translating complexity into accessible solutions for the user.
The article 'Crypto Industry Discusses Integration Between TradFi and DeFi at Web Summit 2025' was first seen in BeInCrypto Brasil.
