Apple Loosens App Store Rules: A Big Win for Crypto and NFTs?
#AppleCryptoUpdate
Introduction
Apple has just made a game-changing move—and the Web3 world is watching closely.
In a major policy shift following global antitrust pressure, Apple is now allowing iOS apps to direct users to external payment methods, including for NFT purchases, crypto transactions, and blockchain-based services. This long-awaited change opens the door for crypto-native apps to finally integrate more seamlessly with Apple’s ecosystem.
So, what does this mean for the future of Web3 on mobile?
$BTC
Why Apple's Policy Shift Matters
For years, Apple maintained strict control over in-app purchases, requiring developers to use its native payment system—and taking a 30% cut. This created a major bottleneck for:
NFT marketplacesCrypto walletsDecentralized finance (DeFi) toolsPlay-to-Earn (P2E) games
Under the new rules, developers can now include “outbound links” that lead users to external websites for payment—effectively bypassing Apple’s fee and control over digital asset sales.
What’s Changing?
NFT purchases
Only allowed via in-app purchases with Apple’s 30% fee
Developers can now link to external websites for NFT payments
Crypto services
Limited due to App Store compliance
Now easier to onboard users to wallets, staking, and DeFi protocols
Payment control
Apple had full payment monopoly
Developers regain autonomy over payment flows
Why This Is Huge for Web3
Mainstream Access: Millions of iOS users can now interact directly with crypto apps, making onboarding easierLower Costs: Projects can avoid Apple’s 30% cut, making NFTs, tokens, and services more affordable.Freedom to Build: Web3 developers can design better UX flows, including wallet integrations, staking portals, and DEX access.Global Growth: With crypto gaining ground in regions like Asia, Africa, and LATAM, mobile-first apps now have a path to scale without friction.
What Web3 Experiences Will Benefit Most?
🚀 NFT Marketplaces
OpenSea, Magic Eden, and Rarible can now allow direct minting, trading, and purchasing via iOS—without needing to jump through App Store hoops.
🎮 Play-to-Earn Games
Games like Axie Infinity or Pixels can offer in-game asset purchases, token swaps, or reward redemptions through external links.
💼 Crypto Wallets & DApps
Apps like MetaMask, Trust Wallet, and Phantom can onboard new users more smoothly, with less reliance on restrictive in-app flows.
📚 Education & Onboarding Platforms waqassudais.com
Crypto learning apps like RabbitHole or Layer3 can now link to airdrops, token missions, and off-app purchases, boosting user engagement.
Apple’s Motivation: Antitrust Pressure
Apple’s pivot didn’t come out of nowhere. It follows:A major U.S. antitrust ruling forcing Apple to allow external links in appsGrowing pressure in the EU under the Digital Markets ActDeveloper backlash over in-app fees and restrictions, especially in Web3This isn’t just a gesture—it's a strategic retreat in the face of legal and market demands.
Challenges Ahead
While this move is welcome, some limitations still exist:
Developers must apply for special entitlements to use external linksApple still demands disclaimers and review processesExternal links must follow strict security and content guidelinesSo, while Apple is loosening up, they’re not giving up total control just yet.
Final Thoughts
Apple’s policy shift could be the spark Web3 needed to go mobile in a meaningful way. With NFT marketplaces, DeFi tools, and crypto games now freer to thrive on iOS, we're entering a new era for crypto-powered consumer apps.
As the lines between mobile and Web3 continue to blur, expect to see more wallets, dApps, and NFT platforms taking center stage—right from your iPhone.
