#AppleCryptoUpdate

Apple has recently made significant changes to its crypto policies, particularly regarding in-app purchases involving cryptocurrencies like Bitcoin. Here's what's new¹ ²:

- *Relaxed App Store Guidelines*: Apple now allows developers to direct users to external websites for purchases, bypassing the 30% Apple tax on in-app transactions. This move follows a court ruling that deemed Apple's previous policies anticompetitive.

- *Crypto Payments and NFTs*: Developers can now link to external payment systems, enabling users to make cryptocurrency payments and purchase NFTs without incurring Apple's commission fees.

- *Impact on Crypto Industry*: This shift is expected to have a substantial impact on the cryptocurrency ecosystem, potentially leading to more aggressive marketing strategies for crypto-related applications.

- *Security Measures*: Apple has also been working on enhancing its security features, including the adoption of post-quantum cryptography (PQC) in iMessage to protect user communications from potential quantum computer threats.

Some key implications of these changes include³:

- *Increased Adoption*: The relaxed guidelines may lead to increased adoption of cryptocurrencies and NFTs in iOS apps.

- *New Opportunities*: Developers can now explore new revenue streams and business models that weren't possible under the previous guidelines.

- *Enhanced Security*: Apple's focus on post-quantum cryptography demonstrates its commitment to protecting user data and communications from emerging threats.