The number of mentions of meme-coins on social media reached a peak in 2025 against the backdrop of traders' shifting interest towards high-risk assets. This was reported by Santiment's marketing director Brian Quinlivan.
Two weeks ago, the main topic of the market was Bitcoin and first-level projects. This was influenced by news about new tariffs from U.S. President Donald Trump's administration. Quinlivan noted that interest is now shifting towards high-cap meme-coins.
'Discussions about risky tokens are growing, and traders are increasingly making blind bets, hoping for quick profits rather than long-term investments,' he believes.
According to Quinlivan, market participants have switched to a 'gambling strategy', which is a sign of speculation.
Over the past eight days, the market capitalization of cryptocurrencies has increased by 10%, but Bitcoin has only risen by 6%. This indicates a growing interest among market participants in risky assets, the expert noted.
Dogecoin has become the leader in the growth of mentions. Interest in the coin fell in April, but a surge in discussions coincided with the filing of applications for launching an ETF based on the asset in the U.S. The SEC's decision on these funds is expected in June. Quinlivan emphasized that traders are currently monitoring the situation.
'Euphoria around meme-coins often ends in a sharp correction,' concluded the expert.