Messika, a major Parisian luxury jewelry brand, now accepts payments in crypto, both for its physical boutiques and its online store. Thanks to the partnership with Lunu Pay, customers can pay for high-end jewelry in BTC, ETH, USDT, and SOL.
Messika and payments in crypto: BTC, ETH, USDT, and SOL to buy luxury jewelry
Messika has announced that it now accepts crypto payments globally for the purchase of its luxury jewelry.
Thanks to the partnership with Lunu Pay, the major Parisian luxury jewelry brand will allow its customers to pay in Bitcoin (BTC), Ethereum (ETH), Tether (USDT) and Solana (SOL).
In practice, both in its boutiques in Europe and the United States, and in its online stores, Messika introduces the “crypto” payment option.
In this regard, the chief financial officer of Messika, Nicolas Zanelli, stated:
“We have implemented the integrated payment solution of Lunu Pay in all our e-commerce sites and in our boutiques. The payment process, both in-store and online, is simplified and compatible with cryptocurrency wallets and cryptocurrencies.”
Messika: payments in crypto in the luxury sector thanks to the partnership with Lunu Pay
The introduction of this new crypto payment option for purchasing luxury jewelry was made possible thanks to Lunu Pay.
Lunu Pay is a payment provider that allows seamless transactions in crypto, instantly converting assets into local currency at competitive rates.
In practice, clients of Messika also scan a QR code, without additional steps or hidden fees, making the process as simple as a traditional payment.
At the beginning of the month, Lunu Pay had also formed a partnership with another iconic luxury brand from Milan, Pisa 1940.
“Lunu Pay x Pisa 1940. Lunu Pay is now powering cryptocurrency payments at Pisa 1940, one of the most iconic luxury retailers in Milan. Customers can now use Bitcoin, Ethereum, USDC, and more for in-store and online purchases. Would you buy luxury goods with cryptocurrencies? Join the conversation.”
Crypto payments with more privacy
At the end of 2024, the news emerged about the new crypto payments with more privacy protection, which would have been adopted by major global brands like Burger King, Shopify, Travala, and AT&T.
In practice, this new service would have been offered by the partnership of Zano and NOWPayment.
In practice, Zano is the L1 blockchain founded by Andrey Sabelnikov, who is the developer of CryptoNote, the private currency protocol used by Monero and other projects. NOWPayments, on the other hand, is the highly demanded crypto gateway by merchants that also offers invoicing, billing, plugins, API, PoS payment services.
Given that the platforms of the major brands have integrated NOWPayments, with the ongoing collaboration with Zano, they could have chosen to accept crypto payments with more privacy.
