A new player is entering the institutional Bitcoin scene in Latin America! Itau BBA, the investment bank of the largest banking corporation in the region, is advising the launch of Oranje, a company focused on accumulating Bitcoin as part of its treasury strategy. 🇧🇷

Oranje is set to be the first of its kind in Latam, led by industry veterans including Guilherme Gomes (former Swan Bitcoin) as CEO and Guilherme Ferreira (president of Bahema) as CFO, along with Bitcoin pioneer Fernando Ulrich and Josh Levine from Bridgewater.

With only 3% institutional adoption of Bitcoin in the market, Oranje aims to capitalize on this early stage, especially as regulatory landscapes evolve. "The Bitcoin Standard is redefining corporate treasury strategy," the company notes, hinting at innovative debt issuance to invest in Bitcoin.

Oranje plans to complement existing ETF options in Brazil, offering tax benefits and projecting a 45% yield on Bitcoin investments in its first year, with a goal of accumulating $210 million in Bitcoin. From there, it will focus on generating revenue through its crypto assets.

What do you think about the rise of institutional Bitcoin in Latam? Let us know! 💬