Porsche has announced that it will "definitely" raise prices if the current U.S. import tariffs remain in place. The 25% tariff, introduced in April 2025, has put pressure on the luxury automaker, which imports all its vehicles into the U.S. Without local production in the U.S. to offset these costs, Porsche has been absorbing the expenses, but Finance Chief Jochen Breckner indicated that the company may soon pass on some of these additional costs to consumers if the tariffs persist.

To mitigate the impact, Porsche has temporarily halted U.S. vehicle deliveries, holding shipments at U.S. ports. The company had previously shipped extra inventory to the U.S. to cushion the blow, but with tariffs in effect, deliveries are expected to resume only in May, contingent on the outcome of ongoing negotiations between the U.S. and the European Union.

This move underscores the growing impact of trade tensions on the automotive industry, as manufacturers like Porsche navigate the complexities of international tariffs and pricing strategies.

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