Piggycell is the first Web3 project in Korea to deeply integrate blockchain technology with shared charging infrastructure, reconstructing the ownership, operation, and revenue distribution system of charging stations through DePIN (Decentralized Physical Infrastructure Network) and RWA (Real World Asset Tokenization) models.
As of now, Piggycell has deployed 13,000 charging stations and 100,000 interchangeable batteries, covering 90% of the shared charging market in Korea, serving over 3 million users, and is in an absolutely leading position. With its first-mover advantage, this physical network has formed a strong moat, laying the foundation for subsequent on-chain operations and global expansion.
PGC tokens and incentive mechanisms
The Piggycell platform issues a native token PGC to drive the incentive system for users and operators. Users receive PGC rewards each time they rent or return a power bank, achieving "Charge to Earn" (C2E). More importantly, the platform enhances the reasonable flow of resources through geographical location incentives: when users return power banks to areas currently lacking devices, they will receive additional premium rewards, thereby balancing supply and demand in different urban areas.
This token incentive mechanism significantly enhances the utilization rate of devices and circulation efficiency, while bringing more foot traffic to merchants and providing users with closer connections and healthy participation motivations. Additionally, Piggycell introduces a variety of challenge tasks and gamification elements, further enhancing user stickiness. Task types include:
① Occupation tasks: Users can "occupy" designated charging piles (similar to a "virtual land grab" mechanism) to earn tokens;
② Social tasks: Rewards triggered by offline user gatherings, first-time user bonuses, or assistance with device maintenance, etc.;
③ Merchant tasks: Local merchants can publish tasks such as consuming to receive tokens, forming a token-driven localized marketing closed loop.
Through these C2E gameplay and community interactions, Piggycell transforms the mundane charging behavior into an engaging on-chain experience, greatly enhancing user retention and community cohesion.
DePIN and RWA: Asset NFTization and community co-governance
At the infrastructure level, Piggycell NFTizes each charging station by geographical location. Each device will mint a unique serial number NFT, representing the ownership and regional dominance of that device.
Investors and community members can purchase and hold these NFTs: buyers gain the right to share in the revenue from corresponding devices (income is converted to points and issued in PGC), while the community can collectively hold NFTs, achieving decentralized asset management and driving local economic development.
Revenue distribution adopts a transparent on-chain smart contract mechanism: the rental income generated by each charging station per hour is automatically distributed to the store owner (30%), using users (30%), NFT holders (25%), and the foundation (15%) according to a fixed ratio.
This automatic dividend system not only ensures fair participation of stakeholders but also enhances operational efficiency to levels that traditional centralized systems cannot reach. By executing the entire process through smart contracts (including renting, returning, revenue distribution, etc.), Piggycell can achieve over 40% savings in operational costs; at the same time, the transparent public ledger of the blockchain significantly enhances platform trust and traceability.
Product features and ecological gameplay
Geographical location rewards: The platform provides premium incentives for returns from different locations through geographical location and supply-demand matching mechanisms; while occupancy tasks and merchant tasks incorporate geographical elements into gaming, encouraging users to explore the city and participate in offline interactions.
Community building: Piggycell emphasizes community co-governance, allowing community members to collectively own regional device NFTs and share revenue; social tasks and offline activities further promote user interaction, forming a real community.
Gamified occupation system: Users can "occupy" designated charging stations as their own "territories" to earn token rewards (similar to Dominate-to-Earn gameplay), which not only increases the platform's fun factor but also creates new competition and collaboration models.
NFT trading and circulation: Since assets have already been NFTized, Piggycell will also provide an on-chain NFT marketplace, supporting instant trading of ownership. Users and investors can buy and sell device NFTs in the market, quickly adjusting their investment portfolios and further enhancing the liquidity and investment appeal of assets.
These innovative features allow Piggycell to create a multi-dimensional ecosystem: users can earn benefits and token rewards at various levels of "charging - territory - social - investment," forming a closed-loop operation of multiple incentive models such as "Dominate to Earn," "Charge to Earn," challenge tasks, and NFT circulation.
Technological advantages and operational efficiency
Technically, the Piggycell platform adopts a multi-chain architecture combined with IoT device sensors to provide strong support for platform operations. Smart contracts automate the entire process of renting, returning, and revenue distribution of power banks, significantly reducing labor and management costs. To prevent fraudulent activities, the system introduces a fraud prevention system that combines GPS positioning with device sensor data, ensuring that only genuine returns will trigger rewards.
Additionally, the platform supports dual-chain deployment on Solana and Internet Computer (ICP): leveraging Solana's high throughput capabilities to accelerate transaction processing, and utilizing ICP's distributed storage characteristics to store large data, providing technical assurance for large-scale user growth and global expansion. Overall, this technical architecture allows Piggycell to enhance operational efficiency to an industry-leading level while ensuring transparency and security.
Market prospects and investment opportunities
The potential of the shared charging market is enormous. It is estimated that the global shared charging market size has exceeded $5 billion and maintains an annual growth rate of over 25%. Piggycell, through the innovative model of tokenizing physical facilities and gamified operations, possesses strong scalability and first-mover advantages.
On one hand, this model can be extended to trillion-level DePIN markets such as IoT management and local life service networks, seizing the first-mover advantage in the RWA track. On the other hand, the tokenized revenue mechanism brings stable returns to investors: events such as listing new tokens on the exchange and community governance will drive up the price of PGC.
In the growth flywheel design, Piggycell has already demonstrated a considerable growth path: the C2E model attracts users to use frequently, increasing device utilization and token circulation; simultaneously, revenue distribution incentivizes more stores and merchants to deploy devices, expanding network coverage; while the transparent RWA revenue model attracts funds to invest in NFTs, accelerating the global deployment of devices. These factors collectively support Piggycell in achieving several-fold growth in user and device scale in the short term: the official forecast predicts that by 2025, the number of users will exceed 5 million, the number of devices will reach 20,000, and the circulating market value of PGC is expected to hit $500 million.
Financing and ecological expansion results
Piggycell has attracted the attention of top investment institutions in the blockchain sector and achieved significant financing results. In February 2025, Piggycell announced the completion of a $10 million seed round financing led by Animoca Brands, Internet Computer Foundation, and others; these funds will be used to accelerate deep integration with local partners in Korea, promote platform applications, and advance global deployment.
Piggycell is also actively laying out the ICP ecosystem, planning to migrate user points and platform data to a decentralized ICP smart container for storage, thereby completely eliminating centralized databases. In the future, with the platform's continued expansion, Piggycell is expected to replicate its successful experience in the Korean market, promoting the model of chain-modified power banks to Southeast Asia and even globally, becoming a new benchmark in the DePIN field.